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Please Put Out Something Cool Today, Apple [Opinion]

With Apple’s new iPhone event taking place in just a few hours, this may be coming too late for it to change anything, but that isn’t really the point. I’ve been really pondering lately what Apple could do with the iPhone 5 to make even me excited, a jaded Android user who doesn’t get stoked about 4″ displays, 4G LTE, or even quad-core processors anymore. NFC technology? Yeah, I’ve had that since the Nexus S and still hardly ever use it. But as many would argue, the iPhone 5 will still somehow be magical and sell millions and millions of units becoming the new “industry standard” for every OEM and your friends to compare every new and old device to. 

This is why I hope Apple can actually put out something even myself can get excited about. Even though I wouldn’t go out and buy one, I would at least know that Apple has set the bar “higher” for every other device maker to step up standards in the quality and design department. Better displays, better materials, and whatever else they feel they need to “steal” from Apple to make people want to buy their phones.

It’s not that I think Apple is truly innovative or is doing things better, but I think it’s just that the other OEMs are stuck in this cycle of comparing everything Apple does to their own. The clearest and most recent example of this was Motorola comparing their newest RAZR lineup to last year’s iPhone model. What was the point of that?

As a lover of all things mobile, it’s easy to see that an awesome iPhone means better Android devices in the future.

  • Tyler Chappell

    And so what did we learn today?
    We learned that Apple only sets the bar higher for itself, not really for the industry, at least not since the first iPhone.
    We learned that the iPhone 5 is only new and amazing when compared to previous iPhones.
    And we learned that despite its billions in cash, Apple still spends more time playing catch-up and marketing to mindless consumers than does to innovating and pushing the industry forward. The industry pulls Apple forward, not the other way around.

  • zmde775

    lol nope! lol what a let down!

  • I wrote a response a few hours ago, and now I don’t see it. Any chance the mods can see it an release it, if it’s help up for moderation? [sigh]

  • BulletTooth_Tony

    The big thing so far…. is adding another row of apps…

  • Philip A. Kaiser

    I would be impressed if they truly sealed the device and made it waterproof. They already make some of these devices sealed up so you can’t access the insides, is it too much to ask for a better seal and waterproof the thing. Watchmakers decided this was a good idea about 50 years ago, why not a phone? That would be something new anyway. I am sure it will just have interactive icons (aka widgets) and all fans will ooh and ahh over the technical prowess. Lol.

  • Umm i feelmore like this website is going to be rename droid/apple-life.com apple talk even in an opinion should left out from here. Just saying

  • Southrncomfortjm

    Maybe an Android phone could garner this kind of attention if the whole Android universe weren’t suffering from a severe case of ADD. We’ve had some amazing phones released in the past year – GNEX, RAZR MAXX and MAXX HD, One X, Galaxy S III, Note 2 – but its hard for any one of those phones to get the attention Apple gets because there’s always a new Android phone around the corner. I like the variety, but do we really need 50 new Android phones a year? How many sub $100 phones do we need when we’ve got the Rezound, S II, and GNEX available at the same or lower price?
    I think things would get a lot better if Android OEMs released two phones max per year, but kept the old phones around to sell as budget models. So Sammy could release the S III and the Note 2, but keep the S II and GNEX around as budget models going forward. I read this idea in some article, but I can’t remember which.

  • gorkon

    Quit honestly….I think it’s going to be a lot of what we ALREADY have. Not to mention if you have 4.1, then dude….it’s so smooth and so good. We’ve SEEN iOS6 and it’s honestly not all that different than iOS5….this is make or break for the iPhone IMHO. They are taking a lot of risks….the new connector is probably the biggest one. However, the iOS interface is getting so VERY dated. Sure it works. Sure it’s smooth. However it’s about as exciting as a brick.

    • Southrncomfortjm

      Apple already made it bro. So its not make or break. I don’t hear any clamoring for change from the majority of iPhone users, so why should Apple invest the time and money to change a thing? Seriously, they could could release the iPhone 4GS, adding only 4G LTE and a small bump in screen size and they’d still sell by the millions.

      • gorkon

        Yes but those are incremental. Expected. Not unexpected. Anyone remember Palm? No? Palm was that good. Palm brought out iterative products…then go blown out of the water by everyone else.

        You don’t add what Android has had and then proclaim it revolutionary. It just doesn’t work that way.

        • Southrncomfortjm

          Right. My point is that Apple doesn’t have to change right now, and they are showing that with the minimal changes to iOS 6 and the uninspired design of the new iPhone. Right now, Apple can sit back and patent ideas and wait to launch them all in a new phone next year.
          The biggest impact today will be suddenly overtaxed 4G LTE networks across the country.

          • gorkon

            Like I said on down in another comment…there was another company who did that. That was Palm. And where are they now. I am thinking long run.

  • Alexander Garcia

    Kudos to another awesome article sir! Cheers.

  • i just remembered when apple was innovating like crazy. i was all tingly when i made the switch and got a macbook, and my ipod touch was almost as sexy as my girlfriend. sigh. now they’re just a tired old lady stuck in her ways. these keynotes are like when a lady in her 40’s walks into a dive bar showing off her new a-line haircut. “oh, good for you”

    • Robert Jakiel

      So you just basically called Apple the bar fly of the tech industry…. OK. I can live with that.

      • LionStone


      • well, i mean they aren’t doing anything that hasn’t been done, but they’re really excited about how much effort it took to do it (4GLTE). they literally said it’s the thinnest smartphone in the world. it’s not.

  • adb.push.Freedom

    I am actually excited about NFC because now merchants will embrace it because they will say “Apple created this cool way to pay with your IPhone 5, we need to get on that” and i can use my Nexus at more locations.

  • Bewara2009

    I would just like to say all The apple freak fan get the hrll put of.this site!

    • I think you’re a bit misguided. We cater to all tech lovers.

      • ERIC REED

        Thinks Tim…I read this site multiple times a day.