Home

Share this Story

HTC Sells Back 25% of Their Beats Audio Shares, No Longer Majority Shareholder

Well, that didn’t last too long. Over the weekend, HTC posted that they have sold back 25% of their 51% stake in Beats Audio to the original owners. Long story short, any majority powers that HTC once held over the company are no longer there. But don’t worry, this isn’t the end of their relationship that began only back in August of last year. According to the release, HTC and Beats plan to have a large joint marketing campaign later this year, which could mean we might see a nice new phone for Christmas.

HTC and Beats today announced a realignment of their business agreement that provides Beats with more flexibility for global expansion

1.Date of occurrence of the event:2012/07/21

2.Company name:HTC Corporation

3.Relationship to the Company (please enter ”head office” or ”affiliate company”):Head Office

4.Reciprocal shareholding ratios:N/A

5.Cause of occurrence:
HTC and Beats today announced a realignment of their business agreement that provides Beats with more flexibility for global expansion while maintaining HTC’s major stake and commercial exclusivity in mobile.
Under the terms of the agreement, the founding members of Beats will buy back 25% of its total shares for a total of approximately 75% ownership, with HTC remaining the largest outside shareholder with approximately 25%.
Over the last year, HTC and Beats have made great progress in sound innovation, product integration and brand awareness with successes like the HTC One. HTC and Beats will continue to work closely, including a joint global marketing campaign later this year.

6.Countermeasures:N/A

7.Any other matters that need to be specified:N/A

Via: HTC

  • Knlegend1

    Definition of gimmick.

  • Butters619

    They sold back 50% of the shares*

    (which is 25% of beats)

  • TROLOLOL

    Tomorrow’s headline: “HTC drops Beats by Dre; Acquires majority stake in SOUL® by Ludacris”

    • trixnkix637

      Or SMS by 50 Cent

  • MrEnglish

    Didn’t care then, don’t’ care now. Nice to see they came to their senses though. WGAF about all that ghetto flack. Vote down till your fingers hurt.

    • tyguy829

      hahaha came to their “sense”s

    • trixnkix637

      challenge accepted.

    • SolipsisticPsychologist

      I voted up :-P . I don’t get why people hate the ear buds though. I mean I would not go out and buy a pair, because I think they are over-hyped and over-priced. But I think the quality sounds really nice, and I thought it was great to get a set of ear buds with my phone. As for my personal preference though when it comes to ear buds, I believe I will always stick to the higher quality Skull Candy ear buds. I have a pair of the “50/50’s”, and they sound well above adequate. I also still have the very first pair of Skull Candy ear buds I bought, they are made to wear with a beanie but I don’t recall their name, and they sound really decent as well. Not on the same level as the “50/50’s”, but still very nice.

    • http://twitter.com/JohnnyACE562 GRAND MASTER SEN$Ei {{-_-}}™

      Please explain “ghetto flack”. No, I’m serious. What are you implying exactly? {{-_-}}

    • 360man

      Love it – “ghetto flack.”

  • r0lct

    HTC said “We didn’t realize we were just buying a graphic equalizer preset!”

    • Butters619

      A bad one at that. I feel on my One X, with beat’s audio enabled that they just took an equalizer and lowered the volume on everything over 100-120 Hz. It’s not like they boosted bass, they just turned down everything else.

      And if you connect a phone with beats enabled to a decent home/car stereo, the distortion is ridiculously awful.

      • Champion1229

        I have the Rezound and must say that the Beats enhancement is amazing, its like night and day turning the enhance on! Especially with a pair of quality headphones (I have studios) its amazing!

        • Butters619

          The only thing Beats sound acceptable on for me is my Klipsch earbuds.

          I have a $3k home stereo and with beats enabled it sounds awful. In my car, I have a 240 W 4 channel amp for my door speakers and a 500 W single channel amp for an enclosed sub in the trunk and with beats enabled it sounds awful. I have tried in on my Sennheiser 558 and Sony XB700 over the ears and it sounds awful. The Beats audio distorts the bass (especially at high volumes) and makes the mids and highs sound muddy.

  • Liderc

    Saw this coming. They realized there were apps that were better equalizers that don’t just jam bass/treble in your ears. Plus I’ve been told by multiple sound mixers that work for our local film studio that they don’t even come close to being the industry standard for mixing.

  • SomeDooD123

    And no one gave a damn…