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Google Takes the Nexus 7 Camping in First Commercial

We were wondering if Google was going to go the traditional marketing route with the new Nexus 7 tablet, meaning, would they release any TV spots for it? We won’t know for sure until an ad actually starts rolling on the big screen, but in this first commercial that appeared on YouTube last night, they easily could make that transition. A father and son take it camping, showing off all of the cool things that you can do with the device out in the wilderness, without a WiFi signal (or in your backyard on WiFi). It has a retail sort of feel to it, rather than the quick online-only ads they tend to run. This one seems built for a mass audience, especially when you consider the father-son relationship here.


Google has always been clever with their commercials, so we are happy to see them working to promote their newest device in a similar way. Giving the Nexus 7 the spotlight puts ‘the Google Experience’ front and center and will help to promote both the Google and Android brands as well.

Wouldn’t it be nice to see a few spots featuring the Nexus Q and more on the Galaxy Nexus, to potentially help make “Nexus” a household name? And would you take your brand spankin’ new tablet out into the wild?

  • I really enjoyed this commercial. Keep up the good work google.

  • peeyourownpants

    here’s technology; now go outside.

  • George264

    Oh, I just realized something. So like what if a person doesn’t watch the whole commercial, and sees this small tablet, and think it’s a Kindle Fire, because well, they’ve seen it before?
    Because not EVERYONE knows Nexus 7, but a whole lot more people know Kindle Fire, what if they mistake the ad for a Kindle Fire ad? Hm.

    • badz

      they continue thinking it is a kindle fire… until the next time it air’s and they catch the end of it and see nexus7. or until their friends starting talking about the nexus7. or… they might even think its the kindle fire forever!!1!1one

  • hkklife

    Instead of spending $ on touchy-feely ads such as this, I’d rather see Google and Asus rushing to push out a $275 32Gb SKU intended EXCLUSIVELY for retailers to give them a bit more margins and to also address the storage complaints from the power user crowd.

    • Most people I know would consider me a power user and I am perfectly happy with the 8GB model. All my stuff is in the cloud, I have no need for large amounts of local storage.

  • mothRelay

    Trolldad with the dinosaur. Then shrugs like “What?”

  • That dad needs to take his son out and learn to be a man. Go out in the woods and kill something before your son gets hooked on lady gaga and become hershey highway rider.

  • EvanTheGamer

    Great Nexus 7 commercial!

  • The commercial makes me want my PRE-ORDERED Nexus 7 in my hands! That’s it!

  • jonnywin

    Being a father, and loving spending time with my son outdoors, this was actually an effective ad for me. I don’t like commercials in general, but really did enjoy this one. They used meaningful applications in the ad and used a wide variety. Think it was well done.

  • ddevito

    I tether my N7 to my GNex so I can go on a real camping trip with it :p

    • Benjamin Sicard

      Some would say that if you’re tethering anything other than your tent to the ground, you’re not really camping. 😛

      • ddevito

        LOL. +1

      • JoshGroff

        You can go camping while you camp if you have any FPS games. It’s the only time camping is acceptable (in FPS games that is.)

  • Hassars

    this commercial was clearly written by M. Night Shyamalan

  • ddevito

    This ad warms the cockles of my heart :p

  • TheWenger

    I hope they market this thing like a champ so it can make a dent in the Apple pain train. It sucks that the only tablet normal people can recall from memory is the iFad.

  • jerseyftw

    I live in northern new jersey, and already saw the ad on tv this morning on channel 4 news.

  • Google never disappoints with their commercials. I want to go out and buy a Nexus 7 right now!

  • Everything done in the video doesn’t require WiFi except Google earth at the end when they were likely within range at the house

    • r0lct

      look up the info on the frog?

      • From my point of view it looks like a predownloaded book of sorts, just based on the small print and the fact its not taking up the entire screen

        • r0lct

          Fair enough, I’ll call it a draw 😛

          • jonnywin

            Did catching the frog require WiFi, that’s the question.

          • r0lct

            No, just The Force.

          • Robert McCallum

            Maybe just the shared data connection from his cell phone?

    • Wait I thought Earth was capable of precatching just like maps?

      Also I find it funny that every single time the showed the tablet you could not see the side of the notification bar that would show if it had WiFi

  • kfath1978

    When is the N7 going to available to buy on Amazon? I have some gift cards I can use!

    • Good_Ole_Pinocchio

      Probably never. Amazon doesn’t want the competition.

      • kfath1978

        They sell other tabs on there….

        • Good_Ole_Pinocchio

          Not one directly AIMed at their target market with as much clout as google. It’s no secret that Google wants to gut the Kindle Fire with the Nexus 7…. Last thing the blogs reported was that Google and Amazon were in “Talks” about it

          • I think Amazon is at least going to consider selling it, they can still sell MP3s, movies etc with a Google-experience device.

          • JoshGroff

            Also, unlike their Kindle Fire, they’ll be making money selling it.

          • JoshGroff

            Well, the KF did kind of come out last year, I bet Amazon will sell the N7 and release a KF2 to compete (hopefully.)

    • George264

      Never. You don’t see the Nook Tablet on Amazon. At least, it will never be sold from Amazon directly.

  • Good_Ole_Pinocchio

    Can someone PLEASE tell Google that ADs belong on TV… Spend the money. Sheesh.

    • r0lct

      I think they want to wait until they have them in stock.

      • Heh not a bad idea.

      • Good_Ole_Pinocchio

        lol good point.

    • I saw it on TV earlier today, it also showed the price at the end which the youtube version does not

  • htowngtr

    I assume he’s tethering that?

    • tyguy829

      Did you not watch the video? They were in the backyard the whole time…

      • Or was it two different trips. One away from home and one in their backyard. We will never know because it is a fictional event.

        • tyguy829