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LG Officially Launches Optimus 3.0 UI for Ice Cream Sandwich, Their Classiest Skin Yet

Last week at CTIA, Kellex had time to go hands-on with LG’s new Optimus 3.0 user interface on the Optimus 4X HD which is a new toned down, yet feature-rich version of their Android skin. LG explains that with 3.0, they were looking to be less intrusive, while still being able to bring functionality and ease of use to LG device owners. Surprisingly enough, Kellex actually gave the new UI high marks and said it was a much needed improvement over previous versions. For vanilla Android purists, this next quote from LG’s CEO of Mobile Communications may sicken you:

With smartphone hardware becoming more and more similar, it’s important for manufacturers to differentiate their products from the competition through the user interface.

From what we have seen and readers have expressed, LG has done anything but stay up-to-par with the competition hardware wise. It’s interesting to see them pay so much attention to the UI when people have been calling for better hardware designs. Down below is the full list of additional features LG has baked into the new interface. 

  • The ability to unlock the phone by dragging anywhere on the screen.
  • New Pattern Lock that allows users to preset the most frequently used function, such as the camera, which automatically opens once the phone is unlocked.
  • A simpler version of Optimus UI 3.0 for new smartphone users which organizes the main applications so that they are the easiest to access.
  • A new Voice Shutter that allows users to capture photos using only voice commands.
  • A special camera feature that enables users to pick up the best shot among multiple images including the moment just before the shutter button is depressed.
  • An Icon Customizer that provides an additional level of personalization by allowing users to set their own photos as icons and shortcut images.
  • The addition of a Download category to the menu for easier organization.

Quick First Look at the UI on the LG Optimus 4X HD:

YouTube Preview Image

Via: LG

  • Azn_Android

    Eugh… LG hire some designers… please. Your Asian models are nice but they don’t make up for your ugly UI and horrendous looking phones.. The only phone skin that I would touch is HTC sense 4.0 and only because it adds function while actually paying attention to aesthetic appeal unlike other manufacturers…

  • GNEX(MOTOX)

    I want that wallpaper…anyone have? or link?

  • http://twitter.com/kaiyel1 Kyle Miller

    Always looks like a knock off Samsung TouchWiz to me!

  • fauxshizzl

    “Classy” and “Android Skin” should never, ever, be used in the same sentence.

  • ceejw

    The pinch-to-zoom video player will revolutionize mobile porn viewing!

    • Josh Groff

      Indeed it would.

  • http://twitter.com/55938 MrSix

    “From what we have seen and readers have expressed, LG has done anything but stay up-to-par with the competition hardware wise.”

    Didn’t they launch the first Dual Core smartphone in the world(2x)?

    They also launched the first 3D phone which I guess isn’t worth much considering how little success it and the Evo 3D got. Also wasn’t that also one of the first dual core devices that wasn’t powered by the Tegra2?

    They’ve also had the same in plane switching tech in their Nitro/Optimus LTE/Spectrum screens for months that everyone’s going so crazy over in the OneX/Evo LTE now. Hell I’m pretty sure the Optimus LTE was the first phone available anywhere with an HD screen…even if it didn’t go on sale here for a while.

    LG I think gets the hardware right when they really try, at least recently, It’s the software that seems to be their weakness. Hopefully they’ve got that worked out.

    • Josh Groff

      I thought HTC was the first to feature an S3 with the Sensation. I could be wrong.

      Also, I’m not sure which was out first the Atrix 4G or G2X, but both were pretty close for the first dual core phone title.

      • http://twitter.com/55938 MrSix

        Yeah but that was the first S3 device, as far as OMAPs go, I think(not sure) only the Playbook beat it to the market, though maybe it only beat the AT&T version and not the international version. It definitely wasn’t the first, but it was one of the first.

        And the Atrix was the first dual core phone in the US, the 2x was the first on sale anywhere.

  • John Clausen

    I have a Galxy Nexus (because I don’t like skins), but if I had to chose one, I’d pick Motorola’s new UI for ICS. It looks the cleanest and nicest.

    • Josh Groff

      It does look pretty wicked. Definitely an improvement over FroYo Blur/early Ginger Blur.

    • LiterofCola

      It’s pretty nice.

    • http://www.facebook.com/profile.php?id=699745527 Waleed Hilal Ezzy

      i like the new ics blur ui on razr leak, its fast smooth n fluid, it gives u the closest feeling of running ics, its better than sense 4.0 and touchwiz,

  • EC8CH

    Hey LG guy:

    If you can’t make your phones stand out based on the physical design of its hardware…
    Then you’re not doing it right.

  • EC8CH

    High quality hardware designs like the RAZR and the One X create way more buzz than any software “improvements” made by the manufactures.

    True story.

    • feztheforeigner

      Not only that, but LG is pulling a me too approach with Samsung having just released everything on that list.

  • jonny6pak

    I don’t hate that skin at all, from what I’m seeing. It looks nice, doesn’t seem to add much bloat, and keeps the spirit of the ICS interface intact. All while apparently adding some features. That’s potentially a good job.

  • Josh Groff

    Manufacturer skins, as much as people seem to hate them, do add new features that could then get added to stock. If you don’t like it, buy a Nexus and shut up. Just know that some of those awesome features you love so much come from the very skins you hate.

    I for one want to see the different manufacturers continue doing this for the sake of advancement of the platform.

    Also, you should be aware that some people actually like those skins and if they get bored, they can also use custom launchers and skinless ROMs.

    • LiterofCola

      That’s a great way of looking at it, I agree.

    • http://twitter.com/GRZLA Grizzly Atoms

      I see a lot in ICS that I have seen in things like MIUI or even CM9. It isn’t always OEM’s helping get new features to the people.

      • Josh Groff

        This is also true, but there are features taken from OEM skins as well, which is my argument against purists.

        • fauxshizzl

          That is a poor argument. I suppose you have one for bloatware too? Please enlighten all of us as to how that benefits us too. Both should be completely optional. An “off” switch for the skins, and ALL bloat apps should be removable by the consumer. That way everyone wins.

          • Josh Groff

            I agree, optional skinning would be ideal, but until then, you can always use different launchers or remove the inner workings (if you can root and flash ROMs, it’s not that difficult, just another zip to flash.)

            No one likes bloatware and it doesn’t lead to advancement of the platform so why even bring it up?

          • fauxshizzl

            Because defending skins is about the same as defending bloat to me. They are both forced upon a user and neither have a factory option to be removed or shut off. I am almost certain most of the great ideas that skins ever added, came from custom roms to begin with, then were made stock. There is not one thing they have done that advanced the platform in comparison to slowing down a fast processor and updates to new versions of the OS.

          • Josh Groff

            I can understand the concern about updates and speed, but the speed reduction is fairly minimal and doesn’t affect the vast majority of apps.

            Also, with the introduction of ICS, the UI will now be loaded in the GPU as opposed to CPU and will be dumped upon entering a full screen app? Or was that an article on theory for later versions of ICS?

            Also, like I stated initially, it is a choice, if you don’t want the skin, you shut up and buy a Nexus, problem solved… You sound just like the Apple fanboys you claim to hate and it sickens me.

          • MKader17

            So it sickens you that people love Android and what it stands for which is to give the user complete freedom and choice? The manufacturers take that away by forcing certain aspects such as skins and bloatwre on the consumer.

            If it was removable for the most part I don’t think you would see many complaining. In fact, I think you would see people incorporating it more into there usage. Right now the choices are to be stuck with it, don’t buy the device, or root is to get rid of it completely. if there was middle ground to include some and not the other then it would be much more widely accepted.

          • Josh Groff

            Carrier forces the bloatware, skins give freedom of choice, if you want sense, buy an HTC, if you want stock, buy a Nexus. I guess you cannot comprehend that such a thing is possible, and thus you’re forced to use sense instead of stock somehow. It’s not shoved down your throat, it’s a choice that you make upon purchasing the phone…

            If you don’t want sense or whatever, don’t buy a skinned phone, but other people do actually like skins and being able to choose between manufacturers in order to find a skin they like.

            Also, like my family, a lot of people aren’t very technical and don’t mess with third party launchers in order to change the UI, so they actually like having a choice.

            You claim to support choice yet bash on people’s rights for a pre-skinned phone that they choose, yes, a pre-skinned phone is a choice, I know it’s hard to believe.

          • MKader17

            I think you entirely missed my point. If companies want to make skins then do it. If people want to buy skinned phones then great, but by forcing skins on you they are LIMITING choice. If one could buy the same HTC device and turn on or off the skin then that is one more choice. It’s pretty obvious to me that if skins were useful then manufacturers wouldn’t have to force you to use it. I use the “My Verizon” bloatware not because they forced my phone to have it, but because I actually like it. If I had the choice to uninstall it then I wouldn’t call it bloatware.

            But why not give other’s the choice to use what they want? I did buy a Nexus because it was not a skinned device. However, If Moto would let me root, ROM and drop the skin I would probably own a Maxx right now. It’s funny that people say that stock android is boring because all my friends with Android phones that aren’t technical complain about bloatware and unnecessary skinning and they don’t even know that its the manufacturer/carriers fault and not Android.

          • angermeans

            I gotta hand one thing to you your the very first I have ever heard say that people actually buy a phone because of a skin. They don’t. Not even te average user does. They buy based on marketing, word of mouth, apps, facebook (unfortunately), and slightly specs. Not once have I heard wow I’m going to continue to buy [ insert random oem ] as their skin is so great. They are used as a differentiation and nothing more. They cause huge delays in updates and more often than not come with horrible bugs that keep most from ever buying that brand again. I hear it all the time especially when it comes to Motorola. People’s two year contracts are ending and most average consumers are getting iPhones as these skins and absent oem and carrier support is causing them to go elsewhere. Don’t be Nieves no one buys for a skin they may talk them selves into liking a skin because of not be willing to admit buyers remorse but no one wants a skin especially once they see what it costs them in the end.

            The very thing your arguing Is the very thing that is killing android. It’s def not pushing innovation I can promise you that. The very little things it has offered to android that is different than stock are never added to the open source tree I can promise you that. They are not out to further android as a platforms they are out to make money and as much as they possibly can.

          • Josh Groff

            “I have ever heard
            say that people actually buy a phone because of a skin.” (certain UIs appeal to certain people, for example, I actually like Sense as the widgets are nice and when you’re de-bloated, it’s actually pretty quick, plus I can always get rid of it if I so wish.)

            “no one wants a skin especially once they see what it costs
            them in the end.” (Most people could care less what version of android they’re on, hell, my sister and parents can’t even tell you which android version they’re on.)

            “The very thing your arguing Is the very thing that is killing
            android. It’s def not pushing innovation I can promise you that.” (So, Google thought of swiping to dismiss individual notifications and having the option to end the call in the notification bar all by themselves? Pretty sure Motorola came up with the call end option, and not sure about the individual notifications, but I think that might have been Motorola as well.)

            Also, there are optional launcher supplements if you want to get rid of a manufacturer UI on Google Play. (My sister actually uses GO Launcher instead of Sense sometimes.)

          • fauxshizzl

            Just buy a Nexus? Nexus is just another word now. It lost the meaning once attached to it, and thus it is no longer a valid argument to say “just buy a Nexus.” The current “Nexus” on my provider hasn’t been updated since release and does indeed include bloat on it (regardless of how little.) There is no more “Nexus” unless you buy it from Google, which again my current carrier does not support. So although it is running stock Android without the skins, it is also the buggiest oldest version of it available. While current owners of it sit back and watch new phone after new phone come out with newer versions of Android installed out of the box waaaay a head of it. So please don’t prattle on about picking one of them up. Also don’t even attempt the “put a custom ROM on it” approach either. The day I am required to seek out random software on the internet to get my phone to work the way it was advertised will be a cold one.

          • Josh Groff

            On Verizon, Nexus is just a word and updates are unheard of. They force testing to the point where everything has to be perfect or they won’t release an update (and things still end up failing and never getting fixes.) You have 2 main choices with them, mod your phone or go to a GSM carrier if you want timely updates. As much as I hate that, they do have the best network, so I will deal with my stock rooted s-off Rezound, and if I have problems with the ICS update when it hits, I will revert to GB and seek options from the dev community (unless they somehow break s-off, which I don’t think is possible.)

          • fauxshizzl

            Not going to argue with any of that.

          • Guest

            Not going to argue with any of that.

          • Brutalsauce

            If you dont like phones with skins. DONT BUY PHONES WITH SKINS.

          • fauxshizzl

            I don’t. But that does not negate the fact that they should have an option to be disabled in the menu. Is your caps lock button broke bro?

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      Click ↑↑ and see what is home based earning system.

    • http://www.facebook.com/objection89 Miguel Angel Portela

      I’ve never understood the appeal of bare-bones stock. Its customizable, sure but its so plain at the same time, so boring and weirdly incomplete. Even with the oh-so-hated TouchWiz, I feel like a have a phone that actually has features. Carrier bloat is the only thing that really annoys me.

      MIUI is a perfect example of a complete rom. Right out of the box, its ridiculously customizable and has unique features like privacy mode (which really, how brilliant is that)

      Lets see stock do that without having to install a ridiculous amount of apps.

      • Josh Groff

        The main advantage of stock is the speed, because it’s practically stripped down to the bare minimum, like any other fresh Linux install. I for one prefer Sense because it is pretty well designed with nice social app integration (and the 3D transitions are pretty cool.)

        If I wanted a stock experience, I could always flash a Custom ROM with a de-sense script (or a plain senseless ROM) and use any other launcher on the market.

      • Azn_Android

        I’m a minimalist. Stock is great for minimalists like me. :)

        • angermeans

          I am the same way. I purposely turn off all screen transitions on all my android phones and my MacBook pro. They do nothing but slow down the phone. I don even use widgets as they do the same and make the phone look much to cluttered for my taste. Android in general is getting long in the tooth to me. ICS finally adds some cohesiveness to the platform and it finally feels complete and is beautifully basic. No drop shadows or rounded corners, minimal screen transitions with the option of turning them off, and best of all all apps feel like it is coming from the same phone. Skins on the other hand completely feel out of place. They skin parts of android and leave others. HTC sense is the only skin I can stand and their icons are horrible and the overall feel of sense is ugly as hell and feels horribly incomplete. I want minimalism I don’t need flare.

  • KleenDroid

    Amazing