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Facebook to Buy Instagram for $1 Billion

Whoa, Facebook just bought Instagram for $1 billion. According to a press release, they plan to keep Instagram as an independent company and work to add some of its strengths into other Facebook products. Mark Zuckerberg has stated that they won’t force you to share things with or follow all of your Facebook friends and that they will continue to allow the app to connect with other social networks. Then again, don’t companies always say this stuff when they acquire another? 

Mark Zuckerberg had this to say:

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.

Let me say it again, $1 billion for a camera filtering social app.

Via:  Facebook

  • Dshel61

    What’s Instagram?

  • xiaoxiao115
  • KRS_Won

    Maybe the Instagram team will design a new fb app, that would be worth it.

  • I would rather have pool party back

  • Speio

    I understand the angst, but I’m just sad…A sad day for an app that many loved, as it goes to a company many loathe.

  • MKader17

    I keep reading the title over and over but all I see is, “Facebook ensures MKader17 will never install Instagram”….

  • Jgg7642

    You all sound like iphone users bitching about instagram for android. Just this time it’s facebook.

  • Radgatt

    Damn, I guess people hate Facebook that much…Would it be different if Twitter bought Instagram??

  • OhAaron

    If you use the Facebook app, it’s completely obvious as to how FB could screw this up.  They can’t code to save their lives.

  • jake creed

    guess i will go back to streamzoo…  fb lies, pretty soon u will be required to log in with fb to use this and all privacy will be gone. Not every single thing needs to be on fb.

  • mark zuckerberg, go away.

  • whatever goodness instagram could have possibly possessed has been thrown out the window, run over by a truck, pissed on by three dogs, and now lines a vagrant’s shoes.

  • DeeMat

    It might a coincidence but I chose to remove my Instagram account today…

  • summit1986

    Whelp… there goes the neighborhood.

  • no way, no how.

    Did Instagram exploit an iOS limitation to create a competitor to Facebook?  Did Instagram start a “social” component to its app because you can’t easily share between apps within iOS?

    Put it another way, if Instragram was Android only, would there have been a need for a social component due to the way Android allows easy sharing between apps (eg to facebook, G+).

    Did they stumble upon pure gold by accident here?  We as android users are spoiled in that any photo we take with any app is easily shared via text, IM, FB, G+ etc, etc.   But as iOS users, you can only share via twitter or e-mail easily.  Instragram recognized this and created a solution – a social compenent that took off with iOS users because they couldn’t easily share otherwise.

    something to think about.

    •  Thanks u made it make sense… I have been wondering what is the big deal with this app. Me never having a iphone and there and there limitations I wouldnt know… Thats y I never will

    • Trueblue711

      As an Android user for 2 years (never had an iOS device) I couldn’t figure out why people were so crazy about this app, especially on the iPhone. I just didn’t see the difference between hitting the “Share” button on a photo and posting it to Facebook. Now I understand.

      It’s almost sad that this was influenced by an iOS limitation, but at least some people benefited from it.

  • 4n1m4L

    facebook? Ew.

  • Cmrudy

    I must be the minority…I would like to see instagram and fb together

  • Psychoticpantomime

    You have all been Facefucked, again.

  • Danofiveo

    I guess I won’t be using it, then.

  • speraider430

    Why did they pay 1 Billion Dollars for a sepia filter?

  • Liderc

    What’s strange to me is Facebook is usually well known for building their own versions of apps because they have the engineers to develop them in no time.  You’d think if they wanted a social camera filtering app they’d just make an even better one.  It almost seems like a strategic move to kill the masses that are jumping onto the instagram bandwagon.  I can’t honestly think they won’t integrate it with facebook, unless they start putting their advertisements on instagrams site and just leave it separate as a platform. 

    That’s the only way I can see them making money from instagram, they must be worried about the face time spent on the social aspect of instagram.  It can’t be the filter part, because those aren’t even good.

    • Google

      Its playing offense. Why let Instagram continue to grow and potentially expand their social scope. Pay a billion now and kill it. Smart move for Facebook. I guarantee you they wish they had done the same for twitter a few years back. 

      • Liderc

        Meh, twitters actually losing members in the latest polls.  They have more spammers than actual members.  

  • 11knives

    Instagram is horrible, why not just give me the 1 billion throw away your XLR and I’ll give you a Kodak instamatic to take your pictures with.

  • Great, just as I was beginning to enjoy it. It’s going to Zuck now.

  • Uninstalled and account deleted.  One whole picture…

    • diestarbucks

      Haha same exact thing I did. With 1 whole picture.

      • MooleyBooleyTroll

        I installed it and seen it does what my motoblur camera does and uninstalled it.

  • BREAKING NEWS: MySpace buys FatBooth for $6.89.

    • Jason Purp

      You’re a terrible troll. Everybody knows MySpace only has $2 left.

  • eeeexcellent

    My nexus of hatred just became more centralized.

    Die Facebook.
    Die Hipstergram.

  • iKing_5

    “Mark Zuckerberg has stated that they won’t force you to share things with or follow all of your Facebook friends and that they will continue to allow the app to connect with other social networks. Then again, don’t companies always say this stuff when they acquire another? ”

    Yeah like how Google acquired Motorola Mobility and promised it wouldn’t interfere with it and then promptly interfered with it by replacing CEO Sanjay Jha with one of their own…..

  • “Mark Zuckerberg has stated that they won’t force you to share things
    with or follow all of your Facebook friends and that they will continue
    to allow the app to connect with other social networks.”

    That’s what AT&T said about Cingular Wireless. {{-_-}}

  • never used Instagram. Didnt care to then, dont care to now. Its stupid.

    • Tim242

      ^This guy is smart!

  • Maui62

    …all this whining about Facebook. Just quit. Go back to MySpace…problem solved. Geez, buncha whiners…it’s FREE.

  • Rippoff

  • Gah.. Now I’m gonna have all these Facebook users followin’ me on Instagram. #smh

  • EvanTheGamer

    Well…I’ll be a monkey’s uncle!

    That came of nowhere…but it was bound to happen at some point. Hell, Twitter or even Google could have done the deed eventually…but I guess Facebook wanted to snatch ’em up before that could happen. Crazy!

  • T4rd

    This is just one of those things where you’re like “I should develop an app that most devices do natively and give it a hipster name… nah, that’ll never sell”.  =(

  • majormudafuckinhun

    If it wasn’t for Android, this wouldn’t have happened! It’s bittersweet… Iphone beeochs!

    • Get out of here damn HYPEBEAST TROLL

      • majormudafuckinhun

        You’re probably one of those guys that puts FTW after most of your posts….

    • Google

      Hahah. Yeah Facebook only decided to do this last week. Hahaha, they decided and executed a billion dollar deal in a weeks time. Nice try. 

      • MKader17

        Haha. Yeah, it was also a total secret that this was being released on Android up until last week when it was officially announced. Nice try. 

      • majormudafuckinhun

        Well asshand, I’m sure they had advance notice that Android was getting Instagram! So in some way or another it was because of Android!

  • rals

    You know what’s cool? A Billion Dollars!

    • Guest

      this comment is underrated 

    • feztheforeigner

      I guess so…how much money does Facebook actually have? It seems like it would be a full year of revenue for such a useless app, why?

  • WTF! $1 for a camera filtering apps is GOLDEN! The developer would have become a billionaire overnight! 

  • Liderc

    I can’t believe it.  A billion dollars for a filter app, this is unbelievable. 

    • hkklife

      WHY the F couldn’t they have thrown 1B $ at R&R of better lenses and imagine sensors for mobile devices? Or for a new battery or screen tech? Or a totally revamped Android Facebook app?

      What a waste! This one will end up ranking right up there with the AOL-Time Warner merger, HP’s acquisition of Palm or News Corp’s MySpace acquisition.

      • Lumpysherman

        They just want the data from every ones account so they can sell it. hasn’t FB come out and said their selling all of your info to pinterest? Don’t matter my FB account has been closed for a while… I know they will never erase my data but eh they are not getting any more of it.

    • EvanTheGamer

      What a waste of money, yeah? lol

    • feztheforeigner

      A billion dollars could create much better filters than this app, it’s not like it’s some magical application…

  • Well that ends that.

  • MikeCRock

    Did you hear it??? That was the sound of millions of hipsters collectively sighing as they heard the news.

  • Now I know why I never had the urge to install this to begin with..lol

    • You never had the urge to install an application because you knew that it would be acquired by Facebook? Pretty weird reason to not install an app.

  • DeJarvis Oliver

    Wow. Talk about a BOSS move….

  • user01

    Ha.  And the iphone users were mad about Android users scuzzing up the joint 😀

  • DanWazz

    Bummer, back to StreamZoo.

  • Havoc70

    UGH! another FB clusterPhuk

  • Crazydog

    Really? A billion dollars? That’s enough for half of the funding for another Apollo 11 mission.

    • no way, no how.

      seriously.  you apply filters…to photos. FILTERS = 1 Billion dollars.  


      • Crazydog

        Don’t forget cropping to a 4:3 aspect ratio! That’s expensive computing. I bet their server farms chug for many processor-days to crop one photo.

    • Craig Waldick

      Yeah, but how great would the photos of the moon have been with Instagram’s filters?

  • John

    Great. There’s goes that program..

  • Daniel Archibald33

    Facebook is a joke!!

    • js

      Yeah! All their billions of dollars making start-ups filthy rich. what a joke!

  • “In order to use this application, you must first upgrade to Facebook’s Timeline feature.”

    um, no.

    •  I saw that when I tried using some app on Facebook, don’t remember which.  Yesterday, I got a notification that said “Here’s what your Timeline looks like which will go live tomorrow!”  Wonderful warning.

  • no way, no how.

    yeah, another good reason to not use instagram. Use other alternatives people.  First, there are better alternatives and second, why would you want your entire existance on FB when they have a proven track record of privacy violations.

  • Michael_NM

    Now, I completely understand why I immediately unistalled this app after trying it…

  • Benjamin Landwehr

    Their going to develop this app(and I assume implement it into the desktop facebook) and they can’t even develop their facebook app now right?  Fail.

  • facebook = cartman’s trapper keeper

  • George 85

    First Instagram, then the world. Didn’t they also buy Zynga?

  • Back to Camera ZoomFX for me.

    • Raven

       That is still my primary photo app.  Way better than stock on my D2G.

  • TheDude


  • RCCola85

    *Installs Instagram*
    1 week later: *Uninstalls Instagram*

    • picaso86

       I was planing to join Instagram but NEVER MIND!

    • Wyveryx

      Couldn’t have said it better myself!

      • FortitudineVincimus

        I can.. it goes like this….

        I f***** hate these 2 mothaf***** companies and pray to God daily for social networking armageddon and backlash.

        • Wyveryx

          easy on the hatorade 🙂 I’ve no love for FB, but damn…maybe only one or two shots lol

    • Madsuns

       Hahaha SAME here!!!!

    • Facebook hasn’t even touched the app yet and you are going to uninstall it?

      • RCCola85

        Why not? I doubt FB paid $1 billion in cash & stock to acquire Instagram & not put its hooks into it, regardless of what they have said. That’s what they do.

        • Themiddleman07

          Defensive acquisition

          • MKader17

            Meh, The week after Zanga bought draw something the ads became obtrusive and actually crashed my app. I feel I can expect similar from this…

          • DroidFann

            In other news Facebook owner Mark Zuckerberg to pay Dr.Evil $1 Billion Dollars for his Moon Laser array. 

          • Noyfb

            I’ll Take “Things that aren’t worth a Billion dollars” alex…

    • Blood

      On a related note, how do I delete my instagram account?

      • Pish Posh

        Just go to instagram.com/accounts/remove/request

    • my co-worker’s sister brought in $13008 a week ägo. she is making inçome on the computêr and got a $312200 home. Àll she did was get blessed and put into work the gúide exposed on this website LázÿCásh5.Çom

  • Kun Amero

    Apple will sue

  • KB Smoka


  • 3M4NU31

    Instagram is oficially LAME.

    • Madsuns


  • RadicalPie

    Boo just when I thought Facebook couldn’t be more lame.

  • Schoat333

    Well, it was fun while it lasted.

    • I can’t wait to update when Facebook owns it so I can open the app to watch it load.