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Transformer Prime Bootloader is Locked, Asus’ Social Networks Mobbed

Yesterday not only marked the beginning of 2012, but it also marked the beginning of a new campaign by the Transformer Prime community against Asus. And why would they do that to the darling Android tablet maker of the world? Because they went ahead and locked the bootloader on the damn thing. So “Operation unlock bootloader social network attack Asus” (that’s seriously what they are calling it) has begun.

If you own a Transformer Prime, feel free to join in on the party. The goal is pretty clear – create enough of a stir to get Asus to rethink their bootloader stance and unlock the world’s first quad-core processor. Not only that, but I’m not sure that the device has even been rooted yet. And of course, the GPS issues that it is experiencing are enough of a problem on their own to get a social network attack started.

Any chance we see the quick turn-around that accompanied Verizon’s $2 fee? Probably not since there is software involved, but hey, let’s remain positive. Quick, someone please call up HTC for support.

Instructions on how to join the Prime “Mob” can be found at the source link below.

Via:  XDA

Cheers Tony and David!

  • http://usb3gvn.com/ USB 3G Viettel

    I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog.

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  • http://twitter.com/MurphCol73 MurphCol

    Looks like Amazon already starts shipping ASUS Transformer Prime Tablets: http://2c9de.easyurl.net/

  • Anonymous

    I have a rooted one.  Mine shipped with the .23 build that was rootable with RazorClaw.  Later builds weren’t rootable.

    Using Voodoo’s OTA Rootkeeper program, I’ve been able to keep root thru 2 updates (.29 and .33).  A lot of devs have said they weren’t going to try to hack it until ICS came out as it was coming soon and no real point to put the work into HC.

    The locked bootloader really pisses me off.

  • http://pulse.yahoo.com/_BYJGBCNJCKC6VZWZBLGUBHJ6NM Denoir

    @DanGraziano:disqus ………my neighbor’s half-sister makes $67/hour on the laptop. She has been out of work for 8 months but last month her paycheck was $8990 just working on the laptop for a few hours. Read more on this site http://nutshellurl.com/22i5

  • http://www.hammertechnologies.net Chase Johnson

    I am so tired of electronic companies locking down a device(not just phones/tablets) people OWN. these companies are acting like people are just renting the use of the system on an indefinite basis. When will it stop? 

  • Anonymous

    Oh, and my GPS works fine (used it today) and I’ve had no wifi issues.  I see no surprisingly low signal anywhere in my house, or out.

  • Rlorenz

    You guys are seriously blowing this out of proportion.  Don’t NOT buy the thing–we want Android manufacturers to continue to push the technological envelope and build sweet looking devices.  I’ve got one in my hands and it’s great. Yes, I’d love an unlocked bootloader, but hopefully I can help convince them to unlock it.  In the meantime, I’m going to have a lot of fun with it stock!

  • FortitudineVincimus

    Yep, they F***** us on the bootloader and right out of box bad GPS.. so bummed

  • Anonymous

    With how much the ipad dominates Android tablets in sales I really can’t believe Asus would do anything to anger any possible tablet buyer.

  • http://twitter.com/55938 MrSix

    is this locked like the Xoom was “locked” or locked like a Droid_ is locked? I really hope it’s the former so I can laugh at all the bellyachin’ later on.

    • Anonymous

      128 bit encryption according to XDA. Not something that can be broken.

      • http://twitter.com/55938 MrSix

        Gotcha, guess that explains it then

  • http://twitter.com/TheLastAsh Ashvin Coca

    Great idea Tim, if you don’t like something GIVE UP, that’s the American way.

    I think most of us believe that if you don’t like something you can try to change it for the better.

  • Dr Kindy

    its really disappointing & shameful that ASUS lock & encrypt the bootloader of prime transformer…
    ASUS.. be sure you gonna so much customer

  • Sporttster

    Getting fed up with these companies locking down their systems,whether it’s a phone/tablet whatever. I’m done with it. Unlock the friggin bootloaders,ASUS and MOTO!!!!!

  • Anonymous

    This is why Google needs a Nexus tablet.

    • http://profiles.google.com/booboolala2000 Patrick Crumpler

      Thats the only thing that would make me upgrade from my xoom.

  • Anonymous

    I signed the petition. I want the companies to have constructive feedback on what they can do to make their product better. I think this tablet is going to be great and I can’t wait to pick one up once available. I like to put my hands on the product before I plunk down $650.

    http://www.change.org/petitions/asus-accidental-unlock-our-bootloader-transformer-prime

    Asus, please fix the GPS and this and I think this will be an amazing success for you.

    • Anonymous

      I can report that the GPS on my unit works fine, and I’ve had no wifi issues!  A very nice device.  Fingers crossed for that bootloader.

  • http://profiles.google.com/booboolala2000 Patrick Crumpler

    Nice. Never unlocked the bootloader on my Xoom anyway. ICS is just a week or two away. . Now it will match myNexus. Might get a quad core next year though. Goof luck people.

  • Ryan C
    • Ryan C

      Wait a minute.. Why is this petitioning Andy Rubin?

  • Lizz.0

    Of course it should be unlocked!! For those who don’t use custom roms, why would you be against those who do from getting to be able to use a product they way they want?  What’s it to you then anyway?

  • http://www.facebook.com/coryteague Cory Teague

    everyone going to CES should either completely ignore ASUS to show that we can “lock our bootloaders” too!!! when they see an empty room they might rethink this strategy.

  • Anonymous

    Add this to the list of devices I will not purchase.

  • http://www.facebook.com/coryteague Cory Teague

    what would be nice is GETTING THE DEVICE. I ordered on Dec 1st and still haven’t gotten one. anyone know where I can order?

    • http://profiles.google.com/gonnadie4thegov Jeremy Wray

      i ordered mine from bestbuy,com last Thurs and its shipped and supposed to be here Weds

    • wsnydes

      i pre-ordered mine from best buy on 12/2 and i’m finally supposed to get it today.  its a unicorn to me at this point.

  • Domikinzu

    why does something like this even NEED to have the bootloader unlocked?  

    Some people just want to fuss about *something*.  jeez.

    • Anonymous

      One could ask, “Why does the bootloader need to be locked?” It took them more time to lock the bootloader then to leave it unlocked and did not add any value to any consumer.

  • http://www.facebook.com/profile.php?id=75200646 Stephen Cox

    Well so far it worked for HTC.

  • Gribble

    I don’t feel like reading through all of the comments. But, could it be possible that ASUS locked the boot loader so when they release ICS as an update, every tablet is at its original state, unmodified and can receive the update without error?

    Just a thought or wishful thinking…

    • niteperson

      You hit the nail on the head.  The goal is to provide a consistent and quality experience to everyone purchasing this product.  Unlocking the bootloader allows custom and unsupported software to be installed, jeopardizing the ability to properly upgrade the product when the time comes.

      • Anonymous

        Thank you! People dont understand this. Theyre only concerned with having that nice unlocked bootloader  and free wi-fi tethering. They dont see the big picture. 

        Btw I have a OG Droid, Atrix and Xoom(among the 7 Motorola devices I own)…all with UNLOCKED bootloaders…..and I still dont understand why its so important to people.

  • faber

    pretty much tells me I won’t buy anything from asus

  • angermeans

    Why? Just why?

  • Anonymous

    Have to say something here….

    In the world of today, this is what works.  If thousands of potential customers complain about it Asus will have no choice but to unlock the bootloader.  They would be dumb not to.

    As for why did Asus do this,…I don’t have a clue.  The only people who even care about this are geeks like myself and we’re the only ones who would even root our devices.  Most people who would create problems for themselves won’t even attempt rooting.  So what is this buying Asus??  Nothing.  

    • Anthony Etter

      Im watching DBZ and I seriously thought (for a second) that your name was goku.

  • Anonymous

    Don’t buy it. That’s the best way to prove a point.

    • http://twitter.com/Skitz_Marz Alex Gandero

      i disagree

    • Anonymous

      Tell that to HTC and Verizon.

    • Anonymous

      People have done that for 2 generations of Motorola Tablets and they still haven’t gotten the picture…

  • http://www.facebook.com/people/Robert-Smith/755055496 Robert Smith

    The Apple Store and Best Buy have iPad 2 64GBs in stock right now… and at least I won’t be surprised when they bend me over the counter…

  • http://photo.katzmatt.com Matt Katzenberger

    Liking my Acer Iconia more and more. Sure I’d love a T3, but I also love my unlocked bootloader. And as a photographer that full size USB port is a killer feature.

  • Azndan4

    Idiots. Asus will go the way of Motorola if they don’t change their stance.

    • niteperson

      Go the way of Motorola?  What does that mean?

  • marty jones

    Why is your temperature in Celsius? That’s anti-American. But hey, it IS Portland.

  • Jadam6118

    This is stupid is their any advantage that locking a bootloader can giver to asus or any other manufacturer for that matter?

  • Anonymous

    It will be HILARIOUS when people begin posting unlock the bootloader on everything.
    ASUS: What is your favorite app?
    EVERYONE: UNLOCK THE ****ING BOOTLOADER.
    I love it.

    • EC8CH

      Not just that, but since this new broke their Amazon customer rating for the Prime has tanked due to numerous bad reviews due to “Locked Bootloader”.

  • Binglut9

    who cares….it will be unlocked either way
    …what i dont understand is why everyone thinks every phone or tablet should be inlocked?

    • Dan

      It is not tied to a carrier’s network, therefore it should not be locked.

    • Anonymous

      Because it does nothing to keep their hardware secure.  Does nothing but prevent custom roms.  My Droid 2 still is stock because the only roms out there modify the look and that’s about it.  Cyanogen is usually NOT POSSIBLE on a device with a locked bootloader.  It kind  of protects noobs from bricking their device, but noobs rarely would root their device anyway so why lock it??  It does not make any bit of sense.

  • http://www.facebook.com/jonathanf Jonathan Fingas

    Let’s face it, this is the Android reality right now: unless it says “Nexus” on it, it’s very likely that it’s locked up by default.  Not really open when the OEMs and (sometimes) carriers decide to close it off.

    • http://twitter.com/Skitz_Marz Alex Gandero

      i mean, if you wanna get technical, the nexus’ bootloader is locked, you’re just able to unlock it easily

      • Anonymous

        Locked and encrypted are two way different things, having a bootloader that is locked is totally ok for security and what not. But locked and encrypted is just being nasty, its like they’re only trying to keep one person out, the user.

  • Tim242

    Oh yay. Promoting foot stomping and whining to.get our way. Ugggh. You can’t act like spoiled brats about every decision a company makes, just because you don’t like it. It is getting out of hand.

    • zach taylor

      Its not whining its giving feedback to the company that we do not like their decision. If Asus decides they do not want to unlock the bootloader, it just says they are in it for the money and not for the customer.

      • Tim242

        I’ve seen the posts. It is far beyond just “feedback.”. If you don’t like it, don’t buy it. That is the best feedback. Stomping and demanding is acting like a kid. There are other choices out there.

        Sent from my Galaxy Nexus
        On Jan 2, 2012 12:31 PM, “Disqus”

        • John

          Welcome to the internet.

          • Anonymous

            Hahahahahaha +100

        • Anonymous

          You tell em’ Tim242 How dare the consumer give feedback either by stomping and being demanding like a child or through constructive means of adding your name to a petition. We the consumer should just accept what they have to offer and if its not what we want just suck it up till something else comes along or don’t buy it. 

          Sarcasm at its finest

          • Tim242

            Vote with your wallet.

            1. Don’t buy it.
            2. If you bought it, return it.

            How dare consumers make smarter buying decisions, with such high cost devices.

            Sent from my Galaxy Nexus
            On Jan 2, 2012 12:51 PM, “Disqus”

          • http://twitter.com/whatisajimmy Jim

            We’re doing the company a favor. We like Asus, we just don’t like this decision that they made. The device is solid, the choice on locking the bootloader is not. If you want to wait another 3 months for a new quad-core device, then you do so, but don’t “whine and stomp” yourself because we want to let a company know what we want.

          • Tim242

            Next, you’ll be buying McDonald’s burgers, then demand they make them from Turkey.

            Sent from my Galaxy Nexus
            On Jan 2, 2012 1:12 PM, “Disqus”

          • Anonymous

            or occupying Asus asking for free Transformers.

          • Anonymous

            Now, you’ve gone off the deep end and shown your teaparty agenda.

          • Anonymous

            Just pointing out your “want something for nothing agenda”. Why don’t you start a company, build and sell a product. Spend millions on marketing and then listen to little whiners like yourself complain about what you did with your product.

          • Anonymous

            “Want something for nothing agenda” Last I checked the Asus Prime was not free therefore any feature or function that we are asking for, we are paying for.. 

          • Anonymous

            No, Asus lists the features on their website and the box. The feature you’re whining about is not listed, so you did not pay for that feature.

          • Tim242

            Ha now, that is a stretch. You’re paying for a “feature” that is not included? That’s like saying you paid for power windows, when your car came with manual windows. Better go show your ass on their sites!

          • Anonymous

            Ha Ha.. Pay attention Tim and your little butt buddy Shooter. The bootloader WAS unlockeduntil the latest update. So to follow your analogy it would be like paying for power windows taking your car in for a tune up and they disabled the power windows because they changed their policy about them.

          • Anonymous

            Voting with your wallet does NOT give them anything constructive to build on. If the consumer doesn’t buy it, not unlike many Android tablets, it begs the question why? They will have the answer to that question now that people are expressing themselves. The device has many great things in it’s favor with one potential deal breaker for many being a locked bootloader. The consumer should always weight the pros and cons of a device that is costly, and the manufacture should also weight the pros and cons in there decision to include or in this case not include the ability to unlock the bootloader. 

          • Tim242

            You don’t think a company has the right to do with their device as they please? Such hypocrisy. If you don’t like it, don’t buy it. Causing problems on their sites is just drowning out legitimate posts.

            Sent from my Galaxy Nexus

          • Anonymous

            “You don’t think a company has the right to do with their device as they please?” Tim let me break a little news for you.. They don’t make the devices for themselves they make them for the buying public and if we don’t like what they are doing we should tell them. What is hard to understand about that? I nor any post that I have seen on this site ever said anything about “causing problems on their site”. Are you really this ignorant or just trolling today?

          • Tim242

            Have you seen the comments posted on their sites? They are childish BS. You can’t buy a product, then demand a company change it. You can not buy it, and nicely tell them why you didn’t. Gotta go now. I’m on my way to McDonald’s. I’m going to buy a quarter pounder. Then, I’m going to go blast their Facebook because it’s not a veggie burger (I’m a vegetarian). I have a busy night ahead of me!

            Sent from my Galaxy Nexus

          • Anonymous

            Even though your attempt to draw comparisons between peoples complaints about the lock bootloader and a quarter pounder thats not a veggie burger are polar opposites I would say that you have a right to voice your opinion about it. Maybe you should start a petition? Good luck..

          • Tim242

            How are they polar opposites?

            Sent from my Galaxy Nexus

          • Anonymous

            Because the device was unlocked when people made their initial purchase, only to be changed with the latest update. You on the other hand purchased your quarter pounder knowing full well it was NOT a veggie burger. Get it?

          • Tim242

            OK. That is a difference. However, just as the burger isn’t advertised as veggie, the prime isn’t advertised with an unlocked bootloader.

            Sent from my Galaxy Nexus

          • John

            This convo is getting impossible to read. Nice job Disqus =P

          • Anonymous

            Hmmmmm, no dumbass reply to you from our troll of the day after that one………

          • EC8CH

            I don’t see how offering feedback regarding their bootloader policy isn’t a legitimate post.

        • Anonymous

          That’s what I did.  When I heard about the GPS and Wifi issues along with the loakced bootloader, it made me rethink my purchase.  I’ve got the EEE Transformer serving me well, and so i ‘ll for the next generation.

          Now don’t you go complaining when enough of us make that decision and Asus either tanks or gets out of the tablet market.  i don’t want to hear you complaining about a lack of competition.

        • http://twitter.com/kirilv Kiril

          Though I agree with you in that it is getting out of hand (and that it will eventually stop working), simply not buying it doesn’t work for two reasons.

          1. Not buying it means you don’t have a tablet. There is one thing wrong with the this tablet, but many things that are great. People only want to fix that one thing, and not to not have a tablet.

          2. Not buying it means that the company thinks they did a bad job, and don’t know why. This happened originally with Android phones, when no one was buying them. Companies didn’t think that they did something wrong, but rather that they didn’t do enough… enter horrible Android skins. Just like every therapist out there will say, it is not enough to say “I’m mad.” You have to say “I am mad because…,” or your issue will never get addressed.

          This is where hidden point 3 comes in. If one person writes a well-worded email to Asus explaining why the bootloader is disappointing, they are likely to ignore it. It is good feedback, but it doesn’t directly affect the company (further, that person probably already bought one, so they are now irrelevant in future marketing for that product). However, childishly posting “unlock the bootloader” on every public outlet that Asus uses to interact with customers negatively affects their public image (kind of like a kid is more likely to get that candy bar if they throw a fit in the store rather than at home). The only difference between raising a kid and running a company is that customers are a capitalist resource who require momentary satisfaction, while kids are selfless expenses and decisions are made for the long run.

          • Tim242

            Nothing wrong with petitions and constructive posts. But, bombarding them with childish BS and demands is not constructive at all. It makes our community look very bad.

            Sent from my Galaxy Nexus
            On Jan 2, 2012 2:32 PM, “Disqus”

          • http://twitter.com/kirilv Kiril

            Petitions don’t affect their image, quite the opposite actually. Having people want more just means you are doing it right. This is not an issue of legality, so petitions are useless.

            However, spamming their acts of publicity does affect their image, and has a very poor effect. In that case, the company is more likely to meet customer demands to bring their image back up. They seem to listen so customers like it again.

            You cannot make such an argument from the point of view of the customer (companies simply don’t care about that). You always have to argue business in terms of a businessman. (I would say capital, but this is not that kind of blog.)

          • Tim242

            Everybody knows that it’s only the negative people that post on those boards. I guess you think it’s good for something 99.9999% of people couldn’t care less about, to ruin a good company’s reputation? That’s why they need to shut their social sites down. Give you people an inch, you take a mile. You are doing nothing, but making our community look bad.
            Sent from my Galaxy Nexus
            On Jan 2, 2012 7:11 PM, “Disqus”

          • http://twitter.com/kirilv Kiril

            Sure, sure, getting offended is always the correct response; never mind using your brain or anything.

            And I never said said that it will ruin their reputation. I said the opposite actually. If anything, this will help their reputation, provided that they do indeed unlock the bootloader (the same way we think HTC is an amazing company now). And since — in your words — 99.9999% of people couldn’t care less about that, it’s like they improved their public image by doing absolutely nothing.

          • Tim242

            So, you look at HTC as a better company because they unlock their phones 9+ months after release? Not to mention, it puts you on their list. Companies lock boot loaders for good reason. A lot of people soft brick and don’t know how to recover. Then, they do a warranty exchange, or return. These companies have to protect themselves. Some know what they are doing, some don’t. Harassing a company for protecting their bottom line is asinine.

            Sent from my Galaxy Nexus

          • http://twitter.com/kirilv Kiril

            I never said that either. The community views HTC as a company that has improved. Why do you keep putting words in my mouth? Or changing your argument fro that matter? It’s like you decide to be angry about a different thing with every comment you write.

            Anyway, remember that 99.9999% of people you talked about. They don’t care, and they won’t brink their phones. And the ones that do would do it anyway, locked bootloader or not. Plenty of people bricked their DX, and that is known as one of the most locked down phones ever.

            Back in the early 1990′s, the software industry learned that software protection never stops anyone (this is back from physical defects on floppy drives), and the person who really suffers is the average consumer (that 99.9999% of yours). But it seems like every time we get a new technology, the industry has to learn that lesson all over again.

            A locked bootloader doesn’t ensure that a device will not get hacked, or that no one will brick their phone (probably the opposite actually). It just keeps good developers busy with the mundane act of hacking the bootloader, and descourages creative developers from working with specific devices. (Case in point, it’s been 2 weeks since the release of the Nexus, and there are dozens of ROMs for it already — I won’t comment on quality — yet phones like the DX to date only have a couple of real ROMs — no one was stopped, plenty of phones were bricked, but you really notice a hit on development.)

          • Tim242

            You proved my point. 99.99999% of the people that bought the DX couldn’t care less about there only being a few roms out. They are happy with the way it is. Same goes for the DRAZR.

            Sent from my Galaxy Nexus

          • http://twitter.com/kirilv Kiril

            Are you sure that was your point? Your point was that no one cares if bootloaders are unlocked? Then why are all those people spamming Asus with “unlock the bootloaders” comments?

            You might want to scroll up and read what your point was again.

          • Tim242

            I didn’t say nobody cared. I said, it an uncivilized minority.

            Sent from my Galaxy Nexus
            On Jan 2, 2012 9:45 PM, “Disqus”

          • Anonymous

            Kiril your better off beating your head against the wall then have an intelligent conversation with Tim242. He will make crazy comparisons, leap to conclusions, and flat out mis-represent a post in order to shape his point of view without any logic.

          • http://twitter.com/kirilv Kiril

            I figured that out the hard way, didn’t I…

          • Tim242

            So, you look at HTC as a better company because they unlock their phones 9+ months after release? Not to mention, it puts you on their list. Companies lock boot loaders for good reason. A lot of people soft brick and don’t know how to recover. Then, they do a warranty exchange, or return. These companies have to protect themselves. Some know what they are doing, some don’t. Harassing a company for protecting their bottom line is asinine.

            Sent from my Galaxy Nexus

        • Anonymous

          Please switch your tacky “Sent from my Galxy Nexus” to “Sent from my ass” bc thats all your commenting from

      • Anonymous

        It’s their product. I doubt they care what Zach Taylor thinks

        • niteperson

          Occupy Asus!  I couldn’t agree with you more.  This will change nothing.

          • Anonymous

            it changed something with HTC

          • Tim242

            Really? Taking 9+ months after release to allow unlocking? Aftet most people have moved on.

          • Anonymous

            It still changed something. Also, people are on this a lot faster with Asus. Look how fast Verizon changed their stance on the $2 fee. Whether people like it or not, bombing social networks and complaining work; even if it is just the %1 who are complaining. They can now get their voice out to where the 99% see it.

          • Tim242

            I hate to break it to you, but bombing Verizon isn’t what changed their mind. It was the FCC. Do you not think that Verizon knew that fee would piss people off? They didn’t care until the FCC started looking into it. So, keep acting like children, and see how far it gets you. HTC waits almost a year to unlock. That means phones being released are still locled. Motor hasn’t changed a thing since you idiots bombed them. You give childish behavior way more credit, than what is due.

            Sent from my Galaxy Nexus

          • http://www.facebook.com/zack.moon Zack Moon

            Actually Im pretty sure it was the people on that one. The FCC was the icing on the cake Need proof? Here you go:  
            http://www.change.org/petitions/tell-verizon-drop-the-fee-for-paying-bills-online

          • Tim242

            That proves nothing. Everybody know the FCC did it. But, if it makes you feel better to believe otherwise, go for it.

            Sent from my Galaxy Nexus

          • Anonymous

            True. And don’t think for a second verizon won’t find a way to get that $2 back one way or another. We the consumer may have won this round, but far from won the battle

    • Guest

      Ok one pays $600 for a device that one can’t customize. What’s the point of having a device that you can’t customize and block ads. That is always a deal breaker for me.

      • Tim242

        1. Don’t buy it.
        2. If you bought it, return it.

        Sent from my Galaxy Nexus

        • http://www.facebook.com/profile.php?id=25001493 Hank Godwin

          Again, we don’t care what device you’re sending your comments from.

      • Anonymous

        Don’t buy it then and stop your whining.

        • Anonymous

          And don’t you start whining when their sales drop like a rock and they get out of the market.  This is one of the things that made them a buy over other tablets.  With a locked bootloader, wifi issues, and GPS issues, what reason is their to buy theirs over any other?

          • Anonymous

            I don’t care what happens to their sales. I do know most people don’t give a crap about bootloaders. Most don’t even know what they are and they will buy based on marketing. Your little gang of geeks will have no real impact.

          • Anonymous

            Apparently you do care; you’re trolling this thread being an @sshole.

          • Anonymous

            I see, anyone outside your small world who disagrees with you is an  @sshole? 
            Go back to your whining if you can’t take a difference of opinion.

          • Anonymous

            No, just you. And if you don’t want to be called that, stop calling people names like whiners and geeks. Grow up.

          • Anonymous

            So you say that anyone who wants an unlocked bootloader a geek, but then make a comment like that????….smh, nevermind, go back to the circus you clown

      • http://twitter.com/Skitz_Marz Alex Gandero

        lol they don’t sell these with the intent of people ROMing the device, granted its nice to do. But to be honest, i’m perfectly happy with my transformer1 and i haven’t rooted it. thats the INTENDED use

      • niteperson

        It’s uncustomizable at time of sale.  Why should anyone expect that to change?

        • Xroid

          It was customizable at time of sale, then Asus sent out an upgrade that changed that after the purchase.

      • Anonymous

        That’s a good question. Ask the iSheep.

    • Anonymous

      What’s getting out of hand is people like YOU who’ve decided that whatever drivel companies spit out that the customer has to take it.  We don’t and we won’t.  The spoiled brat is you who, apparently, has no interest in this thread other tha trying to tell customers or potential customers what to do say or think.  YOU are the one who’s out of line.  You are the same type who says “If you don’t like blah, blah. blah, do this”.  I’ve got news for you; that’s what customer feedback is for.  That’s why they have customer service numbers.  That’s why when you try to leave certain comapnies, as you suggest, they try to offer incentives to keep you.  i certainly hope you don’t run any business; you’d definetly run it into the ground.

      • Tim242

        Feedback is one thing, harassing and demanding is another. No…you don’t have to take anything. DON’T BUY IT!
        I’m sure they know some people want unlocked bootloaders. You can’t demand a company make the device to your standards. You have to find a device to meet your standards.

        Sent from my Galaxy Nexus
        On Jan 2, 2012 2:28 PM, “Disqus”

    • Sirx

      Wow. Are you this stupid and apathetic on all the other days of the week, too?!

      • Tim242

        Hmmm so, I’m stupid because I don’t agree with your uncivilized behavior? *raises eyebrow*

        Sent from my Galaxy Nexus
        On Jan 2, 2012 9:37 PM, “Disqus”

    • http://profiles.google.com/jyonke15 Joseph Yonke

      Sure you can. It’s called the free market. The consumer decides which products succeed and which ones fail. That means we, the consumer, gets to tell them what we think of their products. It’s quite helpful actually.

  • Anonymous

    I’ve already decided to RMA mine back to J&R for a return. I’m not really liking it and my battery life even on the saver function isn’t great (10% lost overnight??). Regardless, locking the bootloader is some bullcrap there. I was really hoping for easy root and loading of ICS (which didn’t arrive as promised either).

    • Shopbuy11

      sell it on ebay or CL.  You will probably get the full price back.

      • Anonymous

        I will get full value for JR.com too. Why sell and lose money on fees?

      • Anonymous

        You cats should try out SWAPPA when buying/selling Android devices, its def a slick & safe site. Anyway, he’ll prob get his $$$ in full from J&R bc it couldnt have been purchased that long ago

  • Anonymous

    Womp Womp Womp…..

    Okay, let’s start hypebeasting the Nexus Tablet shall we?!

    • EC8CH

      That’s the tab my money is waiting for.

    • Anonymous

      Already had it for almost a year now. Its called the Xoom.

      • Anonymous

        If the Xoom truly was the “Nexus” tablet than Google really doesn’t care about tablets after all.

        • Anonymous

          “Trust me the Xoom is no reference or dev tablet.”

          Wow dude, you have no idea what ur talking about. Google gave out Samsung tabs because Samsung PAID them to. Look it up bro. 

          Also, with the unlockable bootloader and completely stock OS….how on earth can you claim the Xoom isnt a dev device? Oh wait you like Samsung nvm. Cant convince you otherwise. 

          • Anonymous

            The Xoom is the OG Droid of tablets – nothing wrong with that. But it’s not a Nexus tablet.

            I have nothing against the Xoom or Motorola, and no I’m not a huge Samsung fan (although I think they’re doing more for Android devs than Motorola is), but the Xoom failed miserably.

            It’s bulky, battery life is so-so, the designergonomics is awful (heavy, power button in dumb spot). It was rushed to fight the iPad 2 and lost miserably.

          • nFans=iFans

            You’re dumb.

          • Anonymous

            Yeah thanks McClane happy new year.

  • http://www.facebook.com/LuisElTiburon Luis Rojas

    Dam I just downloaded the update. I mean its not like theres any development going on for it tho. Would be nice to know I could unlock it if necessary tho. And on the GPS issue, I dont know what anyone is talking about, mine locked on the first time I tried it….

  • Will Vowels

    It’s a major shame, I was looking at this as a replacement for my Xoom, but with a locked bootloader, it’s worthless to me.  I don’t get who thought this might be a good idea.

  • Anonymous

    And suddenly the demand for this tablet is no more..

    • niteperson

      I think you’re overestimating the importance of this.

  • Scott Willenborg

    Is there a mob or petition available for me to actually buy the dang thing???

  • Michael Forte

    It’s a shame because other than this, ASUS has pretty much done everything right. They use a very light custom skin, quick updates, and they seem to know what the consumer wants as far as hardware goes. I don’t really get why they are locking the Prime down, it’s not like it’s tied to a carrier or anything.