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Even With iPads and iPod Touches Thrown Into the Mix, Android Still Almost Doubles Apple’s OS Share

Millennial Media released a new Mobile Mix report today that shows Android growth in a way that many of us have been waiting for.  Rather than just comparing smartphone operating systems, they also threw in connected devices like tablets and multimedia offerings.  So what that means is, we get to look at Android (tablets and phones) vs. iOS (iPhones, iPads and iPod Touches) for the first time.  The results?  I think they speak for themselves in that big chunk of blueberry pie above.   With 550,000+ new Android devices being activated each day, these numbers really aren’t surprising, so we’ll move onto to another subject that we have been pondering for the last couple of days.

With rumors of the next iDevice running rampant, we have seen a barrage of reports suggesting that when it is finally released, will crush the competition with furious anger.  Now, while any normal human being can fully realize how ridiculous that statement is, I guess we need to look at everyone’s definition of “crush.”  If we are talking about sales of one particular phone or from one manufacturer, then yes, it will likely dominate.  But if you look at market share, there is no stopping this Android train, leading me to the questions of the day.

Do we care that Apple will have the top selling individual devices for the time being or do we care more about Android’s overall stranglehold on OS market share?  And in a related question, would you rather a specific Android manufacturer attempt to compete with Apple for the top spot or are you OK with this seemingly endless flooding of new phones every other week?

  • Anrumer

    Uhhmmm that’s cause android is liliked companies using its software to each make like 10 devices each year, compared to apple only making 3 devices each year, people are such idiots

  • Anonymous

    Really I don’t care who is the biggest anymore. as long as androId stays relavant I am happy. 

  • wtsamatta

    This ought to send the ibots into a tizzy. 

  • Anonymous

    If you want the newest, latests, and most innovative cell phone technology Android is the way to go.  Simply because the platform is open to any manufacturer who wants to use it and they compete with one another to grab our attention.  iOS is on a limited number of phones based on Apple’s discretion.  That means Apple can hope it gets the most up to date technology for the next release or maybe even be ahead of the game.  Having an iPhone is about being trendy and playing games.  They see celebrities like Scarlett Johansson with iPhone and want one too.  BTW Why do we never hear a celebrities Android phone was hacked?  If you look at the different news sites it makes it pretty obvious.  Android sites talke about the newest phone rumors and the specs.  The iOS/iPhone sites usually talk a lot more about apps release and who Apple is suing today.    

  • Adam

    These debates are retarded. I went from iPhone 3G to droid x to iPhone 4 now ordered a droid bionic. On all the iOS forums and news sites no one cares who has more users. People have diffrent preferences. Some people act like they invented droid And must defend it and force people to use it. I use both and prefer iOS. I know it’s locked down and not open source and most the time more expensive but it’s just my preference. I only care what I like I don’t care what you like or want me to like.

  • Anonymous

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  • Anonymous

    Thing is until Android quits flooding the market with sub par phone experiences Android will remain behind ios in terms of smoothness and use across different models. One thing ios has is all get updates the same time and long device support. Not to mention the 3gs runs smoother than just about all Android phones. Come on Google.

    • Anonymous

      you’ve never used an high end android phone have you?

      • Anonymous

        Ive used just about every high end android on verizon and played with some friends who had EVO 3ds and others. The fact is that they still aren’t as smooth as an iphone and especially when it comes to lower end models. Android needs to be a more universal experience that is where IOS is ahead.

      • Anonymous

        What’s so good about the high end android phones? They’re still not as smooth and battery life is horrible.

        (Coming from the Droid 3 and Bionic)

        Unless you want me to install a custom rom on them then sure, it might be a “little” better.

        If there’s something wrong with a phone, then just admit it. My next phone will be an Android but I can admit that  Androids have their flaws. One of them is that the system is very unstable because of all the “extras” that people that Samsung and Motorola put on top of their phone.

  • http://www.facebook.com/profile.php?id=797475274 Nadeem Najib Kizi

    Im no iphone/ios fanboy, but I also read other tech sites[no ios/apple sites specifically], but ones that talk about all different types of technology.
    According to what a couple of the articles said, the iphone people expecting..next month won’t be the iPhone 5. It will be an iPhone 4 with a spec bump, most likely, Apple is doing this to have some sort of competition for ICS. Also, whatever the next iDevice that will be dropping next month…whether its the iPhone 5 or the iPhone 4 + Spec bump[maybe even a redesign and an antenna fix lol], either one won’t increase apple’s OS share by much. In fact, the next iDevice will be in short supply..plus a competition[ICS and all the android devices coming out], there is no way for Apple OS to outcompete Android OS.

  • Anonymous

    tinyurl.com/2df4ccp

  • Chris

    wow, so impressive! all them army of androids vs 1 ipad, 1 iPhone, and 1 iPod touch. way to go Android! NOT!

    • http://www.facebook.com/profile.php?id=710530141 Tyler Buchanan

      So let’s say Apple introduces a 3.5″ phone and a 4″ phone instead of just a 3.5″ phone.  This boosts total sales by 10%, and each phone gets half the buyers.  Six months later, Apple releases another phone, boosting total sales by another 10% over the original number (so we’re at 120%) if they had just stayed with one phone over the year.  Would you still insist on pitting each specific model against it or would you go OS vs. OS?  Apple can release as many iPhones as they want, they only release one a year (if even), that’s their call and they don’t get special consideration for it because they can easily change it.

      • Anonymous

        So true. Nobody is stopping apple from doing the same. What matters if 10 million iphones are sold or 10 million androids? It’s still the same amount of sales.

      • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

        That’s true they don’t get special consideration. However, what they do get is the right to claim they are the most valuable company in the world. So while i am sure you know more about consumer electronic sales strategies than Apple, i think they are doing just fine with their current strategy. 

    • Tim242

      1, really? I believe iphones are up to version 4…if you don’t count all the skus for different models. There are two versions of the ipad. I don’t even know about the ipods. There are many iDevices, not just one of each. You make your people look even more stupid. Nice job.

      • Anonymous

        Okay lets make it 10 iOS versus a couple hundred Android devices. That balanced it out so much!

        • Tim242

          There are more than 10 ios devices. There are not hundreds of Android devices. Maybe you should count. At least we have choice in hardware. That’s why no one Android device sells more than iphones…there are more devices that salea are spread out to. That happens, when people are given choices. iFools are lemmings that buy the same device over and over. Just wait til the 4S hits soon…

          • Anonymous

            iPhone (Original), iPhone 3G, iPhone 3GS, iPhone 4
            iPod (Original), iPod 2nd, iPod 3rd, and iPod 4th gen
            iPad (Original), iPad 2

            Maybe you should count? And are you telling me there’s not more than 100 Android devices, or even over 200? Are you that ignorant of something you’re trying so hard to defend… Lol Just so you know, Android is released by a lot more companies than just HTC, Samsung, LG, and Motorola. Open ya head and don’t let ignorance make you into a fool.

            All these Droidtards need to calm down. Lol “iFools”

  • Trisjen Harris

    Android is killing apple, so in 2 years apple won’t even be relevant anymore!!!

    • http://www.facebook.com/profile.php?id=797475274 Nadeem Najib Kizi

      Which is why it was estimated a while back that the iPhone will be obsolete in 2014….and I don’t need to state the reason why, do I?

      • Anonymous

        It won’t be obsolete because all the girls and cluelss people who just want a phone to work will buy it. If Android polishes itself up and made it smoother experience across all devices maybe then it would. But with all the skins and lack of support I don’t see that happening anytime soon

        • Anonymous

          So are you being stereotypical because someone prefers a better looking phone and smoother experience?

    • Anonymous

      And Android has much a risk of dying. Isn’t it sad?

  • Anonymous

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  • Anonymous

    don’t really care about any of this as it does not affect “ME”  
    i use what i want when i want regardless of market share.

    so put that in your pipe and smoke it.  :O)

  • Anonymous

    Where is market share mentioned in the report? Not anywhere I could see. Seems like they’re only referring to impressions on their add network and not the overall market share of a particular OS.

    http://www.millennialmedia.com/2011/09/millennial-media-releases-august-mobile-mix-report/

    • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

      exactly. also google execs admitted in front of the senate today that iOS accounts for 2/3rd of all mobile Google web searches. pretty amazing for an OS that is “losing” the war. 2/3rd of Google searches and 2/3 of all profits. hahahaha. losing is really awesome. 

  • Anonymous

    If market share == best OS, then Windows is the only desktop operating system worth discussing.  I want RIM and WP7 to get their collective a**es in gear and make this a 4-way competition.  That’s the only way Google doesn’t stagnate with Android.  Apple has proved that when you release something dominant, you tend to just sit back and watch until the competition catches up (or passes you by).  I want constant innovation.  Therefore, I want intense competition.

    • Drew Dennis

      There will never be a 4 way competition. Do you see that with desktop OSes? No, it’s mainly Mac OSX vs Windows (with some Linux). Mobile market will be the same–right now it is Android vs iOS, but it could become Android vs iOS with some WP7, or any combination of the three. I do agree with you, though, that there needs to be competition for more innovation.

  • hatethanet

    What does “Ranked by Impressions” mean? 

    • Anonymous

      impressions on Millennial Media’s mobile ad network. 

  • Anonymous

    I definitely think it’s time to move to fewer devices. People can say they like having more choices, but it’s become fairly ridiculous and confusing for the average consumer.

    If the devices released are of higher quality and more polished, then you wouldn’t need so many choices. 

    We need 2, maybe 3 high quality devices and that’s it.  Then a more centralized competition can start between them and we’ll see nicer phones that fit a larger majority of the consumer’s needs.

  • Anonymous

    I think having a choice between many devices is part of the reason that Android is dominating the smartphone industry. Multiple manufacturers competing to develop the latest  superphone helps drive competition and in the end benefits the consumer.

  • Me

    I think it’s overwhelmingly evident that people prefer choice over being told what one iDevice they can buy.

  • Anonymous

    mmmm, blueberry pie….

  • Jason Purp

    lol Windows just has no idea what’s going on.

  • TheAndroid1

    “And in a related question, would you rather a specific Android manufacturer attempt to compete with Apple for the top spot or are you OK with this seemingly endless flooding of new phones every other week?”

    Enough with the flooding.
    Make two or three really good phones and be done with it.

    When I’m showing a phone to my friends, I talk about the experience.
    My conversation doesn’t go: “Well this OS happens to have the most marketshare meaning it’s the best device”

    I want updates to make my phone as good as it can get.

  • Taylor Hunt

    I am all in with andriod, but I think the competition is a good thing. 

  • napes22

    I <3 this.

  • Anonymous

    I want Moto or Sammy to be the best individually top selling device :)I Sammy needs to change those cheap plastic

  • Ssplawson

    Apole is made for simple minded people that’s it!

    • Anonymous

      Poll? 

    • http://www.searingarrow.com AlienSix

      At least Apple folks can spell “Apple”

    • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

      you mean like 85% of google employees who use macs? or marissa mayer the VP at google who uses an iPhone. hahaah

  • Anonymous

    This is ranked by impressions to their proprietary mobile advertising service.  This has little to do with the actual number of devices in use under each platform.

    • hatethanet

      Yeah, I was wondering exactly what information this graph was actually displaying?

  • http://pulse.yahoo.com/_QDVSK6FKH5Z2YFREI3QBJTXLRI Walter

    Apple’s no Flash policy is a complete deal breaker for me.

    • Anonymous
      • http://www.facebook.com/richardjdillon Rich Dillon

        @snafu009:disqus if you actually bothered to read the article, Adobe just found a way around apples policies. Nothing Apple did helped them 

        • Anonymous

          If you want Flash on iOS, you’ve got it.  If the “policy” is really what’s bothering you, then by all means stick it to the man.  Flash is NOT an open platform, so a having a policy that doesn’t allow it doesn’t really seem offensive.  Flash is a security nightmare (don’t take my word for it; go read some bugtraq reports), is far less efficient than it should be.  Yes, Flash is prevalent, but that doesn’t mean we have to like it.  I try to avoid it at all cost on my Droid X.  tl;dr version:  if you resent Apple’s policy, that’s cool; if, however, what you want on iPhone/iPad/etc. is Flash, well you’ve got it.

        • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

          why would apple help adobe? they don’t like flash and they want to see flash gone from the world. do you think html5 adaptation would be going faster or slower if apple put flash on devices?

  • Mark Lewis

    “RIM iOS”?

    • Anonymous

      Hah yikes.

    • Poopsalot

      Mwhahahaha.

  • Mr. Phantom

    At this point I think android had proven it can be competitive. I think it’s now time to make “the one to rule them all. ” I’m partial to a combination of htc software with motorola style and a samsung screen coupled with an old school nokia battery life and thin. With a name that is catchy and attention grabbing, like Nexus. Time to begin consolidation and have three clear winners. Low end, mid grade, and THE Nexus.

    • Anonymous

      I like your style.

    • Walnut

      I think the companies need to get together and start advertising that with i*hone, you get 1 device that rips off uninformed consumers by having a fixed amount of storage, no user replaceable battery, and proprietary connectors.  Tell them how you have hundreds of options with Andriod and why it’s better.

      Did you know that Apple is selling people i*ads along with Apple TV’s so they can stream things to the A-TV and then to a screen?  They’re telling customers this is an exclusive feature.  I know someone tricked by this.  Consumers have no idea they can plug the same HDMI cable into their Android tablets (or even phone!) to do the same thing at a fraction of the cost.

      Why isn’t anyone shouting things like this from the rooftops??

    • http://twitter.com/eagleseye David J.

      it’s all about choice… some folks like one way others like another.

  • Anonymous

    I don’t care who is #1 in any of these metrics as long as I get the best mobile experience possible. And Android, as much as I love it, still has some some things to learn from how things are done in the Apple universe (and even from Windows Phone). I want more timely updates, smoother swiping and scrolling, and an OS that is as stable as the device’s first day. Yes, this is hard to accomplish in an open source environment, but there’s room for some improvement. While I can’t deny feeling some satisfaction that Android is dominating, I always remind myself that the most popular things are rarely the best.

    • Anonymous

      I do agree I love android, but ios nice and stable

    • Aaron Strunk

      You need a vanilla flavor of Android. I’m running vanilla 2.3 on my OG Droid and it’s as smooth now as it was 2 years ago, and my rooted OG Droid with wireless tether was a big help today at work when Microsoft Online Services went down in our area and no one could connect to their email, I had half the office tethered to my phone wirelessly checking and sending  email. Of the 8 people in the company that have iPhones, they pretty much couldn’t do anything but allow Android to come to their rescue.

      • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

        you know iPhone has built in tethering right? so your claim is because you could illegally tether after rooting that somehow android is superior. thats a pretty amazing claim considering if you jailbreak your iPhone you can also illegally tether. clown

        • Anonymous

          next time it would be easier to just say “yeah you’re right, android came to the rescue”

          at least that way you wouldn’t look like an idiot and a jackass at the same time :)

  • http://www.facebook.com/japultra Jason Nguyen

    It’s interesting to me that Apple is improving iOS by making it more like Android (notifications, widgets, etc) and the fanboys still think iOS is the best thing since oxygen.

    • TheAndroid1

      Android wasn’t the first with the notification bar.

      Android wasn’t the first with widgets.

      I’m tired of Android fanboys who think Google Created everything.

      • http://www.facebook.com/japultra Jason Nguyen

        Pretty sure Android was the first and currently only OS with the pull down notification system, but please correct me if I’m wrong. I don’t know of any other mobile OS using widgets before Android, but I’m not sure about this one. Please shed some light.

        Also, from BB, WM7, and iOS, Android is the only OS which uses a pull down notification system and supports widgets (not too sure about WM7 but Android did it before WM7 if it supports widgets at all), so what I claimed in my first post is still accurate.

        • Guest

          Does it even matter who did what first?  What is most important is who does it the best…ask Yahoo or SixDegrees if being the first is better then being Google or Facebook…

          • http://www.facebook.com/japultra Jason Nguyen

            Truth.

          • Anonymous

            I like Yahoo.

        • http://www.searingarrow.com AlienSix

          Its actually Windows Phone, not Windows Mobile

        • Chris

          Widgets weren’t new with Android.  Samsung’s original TouchWIZ interface they put on their touchscreen feature phones before Android had widgets.  They weren’t really interactive just time/date/to-do…etc, but they were there.  Android was the first that I ever saw that had fully interactive widgets that functioned as mini apps.  So no, Android wasn’t the first with widgets, but they definitely stepped up and showed what a widget could do.

      • Drew Dennis

        …cool story.

        • http://profiles.google.com/djnapieralski DJ Napieralski

          Bro.

      • Anonymous

        I’ve used what I consider a lot of smart phones, but it looks like you got one on me!  Do tell who was the first to have the pull down notification bar and widgets.  I’m very curious to know!!

        • TheAndroid1

          Mac OSX had widgets long before Android came out.

          Putting them on a smaller screen doesn’t count as innovation.

          I don’t remember which was first with the pull down notification bar, Android might have had it.

          • Anonymous

            yeah and I remember having weather widgets on my desktop back when i first got windows XP… so both systems have had them for 10 years… so why is apple just now getting around to adding them to the iphone?

      • Anonymous

        u mad?

    • Anonymous

      Not even that, they are making big display like Android devices

      • Jon Garrett

        remember when Steve Jobs called large screen phones, hummer phones? lmfao 2011, year of the copycats

        • Anonymous

          I know they never did that before. Now ios and rim are making bigger display lol

          • Anonymous

            The iPhone’s display is decent size. It’s just not as long as some phones but the width is good enough.

            Compare a Droid 1 & 2 to the iPhone’s. Which one feels smaller? The Droid’s 3.7″ screen or the iPhone’s 3.5″

          • Anonymous

            True

        • Anonymous

          You can still make the iPhone thin and small with a large screen. Less bezel and more screen.

      • Anonymous

        Google wasn’t the first to make a big screen on a mobile device. Last time I checked that wasn’t pantented.

        • Anonymous

          The other ones does not count. It was not that good like Android

          • Anonymous

            Ok by using that logic…. touch screens weren’t as good before the iPhone, period sooo….

          • Anonymous

            Good display but very small. Iphone are copying Android

          • Anonymous

            Big display but very unresponsive. Androids are copying the iPhone.

          • Anonymous

            Yea right android just made the operating system better

          • Anonymous

            Lmao, talking like a true fan boy! Way to support your crew. LOL

  • Kevoskee

    I would like to see 100% domination…

    • Anonymous

      We have been dominating already

      • Anonymous

        “We” Lol, are you going to dress up as a little green alien this coming Halloween. Please send me pictures!

        • Anonymous

          Why are you crying so soon?

    • http://twitter.com/starnovsky Stan Tarnovsky

      Competition is good

  • Anonymous

    Apple products are boring, even though the operating system is neat

  • HeliosAI

    This is why the Apple is pushing to as many carriers as it can for the iPhone 5

    • Anonymous

      If they make iphone 5 dual core and at least 4.3 display, there will be competition among carriers and manufacturers.

      • Anonymous

        Will be dual core. Most likely not 4.3 though.

        • Anonymous

          Maybe 4.0

          • Anonymous

            Rumors say same size as i4 as this will just be an internal upgrade mostly.

          • LionStone

            I hear it’ll be two devices to be launched…a low end device and a redesigned i4, which says to me a bigger screen. Im thinking a 4″ display. Now with the new look, people will look at the new ip and ask, “Is that a Android?” Lol!

  • Anonymous

    Where’s Mr Jeff Bernard NOW when you need a Apple Fan Boy to POP UP :P

    • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

      Google admitted iOS accounts for 2/3 or mobile searches. Apple makes 2/3 of all smartphone profits. Android is only “winning” because of the cheap asian phones that cost 50 bucks off contract. Those phones never buy apps and don’t contribute to the ecosystem. Android is losing the war by nearly ever measure except they flood the market with shit phones. Huawei go look it up. Its a joke, so have fun with that. 

      • Anonymous

        Jerff are you smoking too many Apple cores, The Samsung G2 started in Asia and the EU, so did a number of smart phones like the Moto
        Milestone etc..Those devices are NOT *hit devices as a matter of FACT the SG2 out sold Apple by far and still is a great device thats selling like hot cakes. in the EU and Asia. Please Check your facts again

        Man Jeff I am always setting you straight!!!! Keep Apple happy with your hard earned dollars and keep drinking that Kool Aid :)

        • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

          and what you just said relates to my comment how?

          • Anonymous

            I see your education level is a little sub par for me. Let me break it down like a shotgun to you. Just because Asia is a market that YOU feel has cheap phones with Android on them and they’re selling like hotcakes, is an unfair advantage to Apple’s numbers because Apple doesn’t want to attract that market is Androids fault.I mean that is what you’re saying isn’t it???? So, Having Android on cheaper devices so people that can’t afford the high end devices is a bad thing!!!!! IS that what Apple teaches you? If you can’t afford an *Phone then you’re no good to us??? Right??? WOW talking about being a little Snob over a cheap device like your 8phone is a bit much I’d say.

            Kinda of funny you can always walk into the hood and find people with *phones, so please don’t think your device is the Aston Martin of devices, it’s more of a Ford :)

          • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

            compare the average price of an iPhone to the average price of an android phone. thanks! everyone agrees there are more android phones than iPhones. this is not up for debate. the debate is why is that so? my brother got him, his wife and his daughter android phones. guess how much he paid for all of those? $200 for three phones. have fun.

          • Anonymous

            Compare the avg loss of MARKET SHARE Apple is losing every year Your Welcome, Anytime Jeff :)

          • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

            Their(Apple) market share has gone up. Android market share has gained at the expense of RIM and Nokia. You really have no clue what you are talking about. I