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Samsung Enters the Home Replacement Arena, We Try to Understand Why

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Samsung’s mobile lab in San Diego pumped out a new home replacement this week called Pure Breeze (hold the laughter) and we are for the most part confused by it.  We can’t tell if it’s another iPhone kang by the company that seems to kang at will or if it could be worth at least a few minutes of your time as an app that attempts to go outside the box.

When you load it up for the first time, you will notice that it becomes a page of apps similar to what you get on an iOS device.  But then you realize that it does have a home screen, only that home screen is a single infinitely scrolling vertical page that can be filled with favorite apps, widgets, etc.  From there, you have an app drawer that also has a dock for you to use to create shortcuts to folders of apps.  So no, it’s not a dock like you would see on LP or ADW, but is really just a folder shortcut for better organization.

Yeah it is odd.  There are free and paid versions – I suggest you at least give the free one a quick spin to see if this is something that moistens your palate.  


Market Link:  FREE | Paid

Via:  TechCrunch

  • Nice Halo Warthog model on the counter in the background. I was more impressed by that. I think Billy Mays should have been presenting that the way they pitched it. Tired of not knowing how to correctly use your phone to find the apps you downloaded!? Introducing! Pure Breeze! ONLY $9.99 BUT WAIT! ORDER WITHIN THE NEXT TEN MINUTES AND WE PROMISE TO KEEP YOU UPDATE WITH THE SOFTWARE! CALL NOW!

  • Who is that fugly chick with the tatoos on her arms?  Not only is her face butt ugly, and those tattoos are gross, but he has big horse teeth.

    This is not what I needed to see this early in the morning – a major boner buster.

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  • Anonymous

    … after watching this crazy add, i cant buy a samsung device again (maybe the note …)

  • Hunter Costa

    Just want to put something on topic for this I tried this launcher and its just awful.

  • Anonymous

    What happened to the hot Korean chicks that hold the Samsung phones and tablets when they come out?  This whole ad was lame, I think they would of done better without it. 

    I think the girl has tats on, to distract the guys from looking at her face.

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  • George

    I believe you mean San Jose, not San Diego 🙂

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  • Anonymous

    “Hi, I’m Mel Joskel, I have a manly face and really unprofessional tattoos. And I came out of the kitchen to help design samsung’s new home replacement app.”