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HTC and Beats by Dre Make It Really Official with Video Promo, Integrated Devices Coming This Fall

HTC took us through a bit of a whirlwind yesterday when they announced that they would be making a “major” announcement this morning, followed by rumors that that announcement would end up having to do with their partnership with Beats by Dre.  It all quickly became official after the Beats crew dropped us a line through Tumblr, but now it’s 100% on thanks to the press release from HTC and this sweet promo video.

While we’re not going to give them a thumbs up for going with the Black Eyed Peas in this spot, we will give them props for making one heck of an Android partnership that should help propel this platform that we love even further.  No other phone manufacturer on the planet has anything even close to this.

Oh, we should also point out that the two companies have been working together behind the scenes for some time and are planning to release their first Beats integrated devices this fall.  HTC Vigor with Beats anyone?  Sign me up.

Video and presser after the jump.  

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HTC AND BEATS BY DR. DRE SET TO INTRODUCE NEW ERA IN MOBILE AUDIO

Strategic HTC investment to result in Beats integrated HTC phones this Fall

Taoyuan, Taiwan & Santa Monica, CA – August 11, 2011 – HTC Corporation, a global designer of mobile devices, today announced a strategic partnership and investment with Beats™ Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,” said Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope Geffen A&M Records which is a division of Universal Music Group and a stakeholder in Beats. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

HTC® and Beats™ have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.

“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corporation. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences, while accelerating HTC’s entry into the youth and accessories markets globally.

Beats Electronics will continue to operate autonomously with Iovine as Chairman and Luke Wood as President & COO with its current business partnerships that include Monster Cable Products Inc., Hewlett-Packard and Chrysler Group LLC. Iovine will also continue serving as Chairman of Interscope Geffen A&M Records.

“Our customers have clearly responded to Beats and HTC, and Best Buy is proud to feature their products in our stores,” said Brian J. Dunn, CEO, Best Buy. “We are committed to offering innovative and entertaining technologies that help consumers enhance their lives. Our customers expect that from us. The unique HTC Sense experience and the great sound of Beats provide prime examples of that focus.”

About Beats Electronics LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visithttp://beatsbydre.com.

About HTC 
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

  • Anonymous

    Actually I own a pairs of studios and when used with my thunderbolt and the poweramp app they can sound pretty good but they do lack amplification. If Beats can add a headphone amplifier to future HTC phones along with a good sound stage processor it might give some awesome sound quality.  i am intrigued.. oh and bring on the VIGOR!

  • http://profiles.google.com/bigwavedave25 Dave Estey

    Hopefully this results in a better sound processor on the phone [and more power to it] that has an interface with adjustable frequency levels.  I really wish my DInc had some factory sliders for trebb / mid / bass.  And if it actually worked, that would be a big improvement. 
    My old LG Dare had better sound out the 3.5 than my DInc or my wife’s 5th gen ipod!

    Couldn’t really care about the external speaker.

  • Jvrcb17

    I just came

  • HydroRadio

    Word is that the Thunderbolt already has the sound architecture in it. It’s just won’t be activated until Dr. Free releases the new Detox album in Q4.

    • HydroRadio

      Dre, that is… LMAO (auto correction gremlin)

  • Anonymous

    I wish HTC would have spent the money on a partnership with Canon to start making the most badass smartphone cameras EVER!

  • Anonymous

    This is ok but, after recently seeing an ad for a new tv with the “wave” speaker technology built in, Im waiting for it to be in mobile devices also.

  • Mikedeamicis

    if battery life is an issue now, how is plugin in two big @$$ electromagnets going to make things better? or did i miss the news flash telling of the latest innovation in ultra compact 25,000 mah fuel cells?

  • Anonymous

    I hope they don’t take off SRS. I really like that with my headphones.

  • http://www.facebook.com/profile.php?id=1125014743 Riggs Royena

    is it just me or does this commercial suck. was this fan made, cause really you have htc and beats joining together and this is what they came up for a debut commercial. weak. but happy to see some better audio in the new htc phones. 

  • CineSLR

    New era in mobile audio?  Hardly…
    More like new era of over-priced celebrity driven garbage and yet another loophole for them to jump through every time they need to update a device.

  • Anonymous

    What was the phone the gal with the red headphones was carrying at the 0:12 mark?

    • htc rep

      It was the HTC sensation from T-Mobile …

  • Creasi

    If there not Wireless then what’s the point..I have a great headset by Motorola …that’s bluetooth .. Dre Beat are cool but they’d be even better Wireless …

  • Fertch

    two songs & my battery is dead :b

  • Fertch

    two songs & my battery is dead :b

  • Fertch

    two songs & my battery is dead :b

  • Dj

    I have An HP laptop with beats and the sound is so Damn loud . I could out 99 cents headphones in them and ppl can hear it from a distance . If I put the head phones in a laptop with out beats it really low. Once I put my beats solo in my HP laptop now you hear word for word at max volume . Now i can see a HP phonecomoeting with an iPhone sound quality cuz iPhone /ipod are loud .

    Sent from my HTC EVO 3D

    • Staticx57

      I have the envy 15 with the beats and the thing sucks. It is not loud. Once you remove the bets software and let the speakers play at full volume you can tell just how bad the speakers really are. My friend has all the different bets headphones and aside from the one with the built in amp they are not nearly as loud as my sennheiser HD 414.

  • http://twitter.com/James_C_L James C. L.

    Beats. Ehh.. Probably the most over priced, mediocre headphones on the market.

    This announcement was the most overhyped BS since…… The bionic.
    Ha

  • Part1

    I think everyone is missing a major point here.  Maybe I just realize it because I have the TB with a pair of Beats SoloHD so this is something that has been frustrating me.  The headphone jack that the headphones come with has a microphone on it and a little rocker that can be used for volume/changing songs.  However, it does not work on the TB and only works on iPhones.  I would love if I could be walking down the street listening to music on my phone and be able to answer a call/use the microphone to continue on my way without taking the headphones off…

    • http://www.facebook.com/profile.php?id=705034 Jeff Simpson

      I got a pair of motorola headphones for like $30 that can do exactly that. It’s bluetooth A2DP, though, so I’m sure audiophiles will cringe at the idea of listening to music over bluetooth. Conceptually, it should be no different. The music HAS to be converted from digital to analog somewhere in the chain. With a wired headphone, that conversion is done in the sound card (well, I guess in a phone it’s probably more like a portion of a multi-purpose IC). With wireless headphones, the conversion is done at the headphones after the digital audio is transmitted wirelessly. Given enough bandwidth, there should be no difference at all.

      The “bluetooth headsets sound like crap” mindset probably comes from the many many poor-quality bluetooth headsets out there that were designed for phone calls and added music as an afterthought. Crappy wired headphones will sound better than crappy bluetooth headphones because the driver for wired headphones is in the device you’re attached to, rather than in the headphones (and any audio person will tell you that the both the amplifier and speakers are important – either one by itself coupled with a crappy version of the other is going to sound like crap)

      Hypothetically, this should mean that bluetooth headphones could be HIGHER quality than wired headphones – they would just need to be designed with a digital-to-analog converter and driver that is better than what comes with the smartphone (shouldn’t be that hard to do, really). You’d be bypassing all the cheap smartphone sound card bits and just sending the digital stream to a wireless device.

  • http://www.facebook.com/profile.php?id=705034 Jeff Simpson

    I don’t get it. What is beats, is it just another mp3 player app? It says it will “reengineer how sound is delivered so that the consumer feels the music the way that the artist intended”, but it doesn’t say what it is that they are doing to facilitate that? Is it different hardware, too?

  • Bob

    I must be getting old?  Am I supposed to get excited about a HTC partnership with a headphone company? 

    As for Beats pricing, the press release says they’re in a partnership with Monster Cables, so where do you think they got their pricing algorithm from?  :-)

  • http://twitter.com/icecolddemon Phil Oakley

    Awesome news :) Might buy the Vigor (if it comes to the UK) instead of the Nexus Prime now.

    Just hope we don’t get Beats bloatware.

  • Brad

    This is great!!!!!!! Most android phones speakers suck and there are hardly anything good add on speakers like the IPhone. So this might be a chance to get an Android phone with some good speakers plus some addons.

  • EC8CH

    Imagine if the Vigor Beats the Bionic to be the world’s first Dual Core 4G LTE phone.

    swidt?

  • Sean D Livingston

    If it was an agreement with Bose, then it would be something to boast about, since they have the best sound system around.

    • EC8CH

      B uy
      O other
      S tereo
      E equipment

  • shr1k3r

    What does it mean for HP and webos?

  • Interstellarmind

    HTC Vigor, with Beats? next gen 1.5 dual core (with 75% less battery consumption), 720p screen? is that hypebeast machine crankin’ up, or what?

    P.S. hands down, best speaker I ever had was on the OG Droid. (Man, for that “era” in mobile phones, it was the BEST hands down – Moto, what the hell happened to you?)

    • http://www.facebook.com/profile.php?id=705034 Jeff Simpson

      I hate hearing things like that. I really like my Droid, but it makes me sad that all the things I take for granted about my phone (like the speaker) will be hard to come by when I eventually replace it.

  • Guest

    Coming this fall aka December 1st.

  • J Dub

    Boring announcement.

  • Mithedhel11

    This is great news. Enhanced audio is what has been lacking in the smartphone industry. We have all the oulets for great music , all the space to store it. We have all the data speed to properly execute and deliver a quality product wirelessly . The next step is to deliver high-fi wireless. Exciting!

  • http://www.facebook.com/profile.php?id=790625031 Russell Dubov

    i dont think its necessarily about the external speaker that you , would use for speaker phone. I think it will be more about software enhancements when you listen with your headphones 

  • FortitudineVincimus

    This is a major announcement? Wow… this sucks

    • Matt Nulton

      If you bought 51% of a company would you say that would be a major announcement?

  • El El Kool J

    Motorola had the loudest phone with the D1… thats probably only cuz there was no blur to blur out the sound!!

    • http://www.facebook.com/profile.php?id=705034 Jeff Simpson

      It was a fun joke whenever somebody with a macbook would be like “hey, check out this youtube video” and crank the sound all the way up (and still not have anyone able to hear it). “Want me to play the video on my PHONE so it’s louder? lol”

  • geedee82

    This isn’t just for their android phones but ALL their devices right?  Although the Beats headphones are overpriced and sh!tty, I’m all for furthering the technology of speakers and sound quality in smartphones and tablets.  Were still waiting on Detox though dre…

    • YoMomma

      How are Beats shitty? Overpriced yeah, but shitty?

  • http://twitter.com/peteralfonso Peter Alfonso

    I hate how Beats never list the product specs anywhere on the package. That’s why I never buy them.

    • Anonymous

      Why so caught up in specs? If you put them on and like the sound why does it matter what the specs are? Are you somehow listening for the specs when your music is playing? If they sound good to you buy them, if it sounds like crap to you then dont buy them…

      • bad4u

        But thats the problem is you cant buy them and try them. You cant return headphones once you use them. So you have to fork out $$$ for something you dont even know if you will like or want once you use it.

        btw. You cant return headphones because of possible bacteria that can be spread to them…

        • Anonymous

          Then you obviously never been to a Best Buy where they have the headphones on display for you to listen to…
          BTW. You can return headphones if you don’t like them, bacteria can be spread by touching the devices that are on display all over the store.

    • cookiees

      yeah agreed. when you look the specs up, they have less frequency ranges than the cheaper skull candy models, which are a fraction of the price.

  • http://twitter.com/binglut9 Brian

    The speakers in the TouchPad are not “Beats brand” speakers. This much HP will say. It isn’t that the TouchPad has special speakers in it. It is more of how the sound gets to the speakers. The YouTube video gives us some possibilities here. Most likely the audio processing is done in a separate environment so that the speakers get a cleaner sound.

  • Logan3414

    I feel like Beats are way overpriced for the quality.  And, can they really improve a phone speaker that much? I feel like they will just put the beats logo on there and hope it sells because it’s “cool”

    • John

      They are decent headphones, but absolutely overpriced.  

      you pay for their marketing budget and the name. 

    • http://www.facebook.com/profile.php?id=705034 Jeff Simpson

      Without a fancy logo, nobody really has any expectation for quality, so when a tinny crappy smartphone speaker or sound device comes out, nobody really cares. When some label claims to care about audio and intends to make it right comes out with a product, people will expect quality. If they instead release crap with the Beats logo, it’s going to dilute the name and ruin them. Hopefully that means that they won’t just slap the logo on a bad product!

  • Anonymous

    It seems to me if you wanted to improve the audio quality of your handsets, you spend the extra buck per handset to put a decent DAC in it.  Spending $300 million on what is largely a marketing effort can’t get me excited.

  • Anonymous

    HTC Vigor w/ beats. That’s one hell of a birthday present.

  • Anonymous

    … so, are they going to put better dedicated audio chips in their phones? Because that’s the only thing I can see worth doing with Beats.  Speakers aren’t so much an issue because you can’t get good sound out of a tiny little speaker like that anyway.

    Maybe a nice Wolfram chip?

  • Anonymous

    The best speakers I’ve had on a cell phone were on my Droid 1. It seems so simple, why don’t they all sound like that?  That thing was LOUD

  • Mctypething

    Can someone explain to me why this is good news, why anyone cares, or how this makes a phone any better?

    • Anonymous

      While it may be good, I don’t know if it qualifies as a “Big Announcement”.

      It’s good for HTC even if only for advertising. Kids are all going to want the phones that have “Beats”

    • Cory Lykins

      HTC speakers are weak compared to other phones. My Thunderbolt’s speakers are horrible compared to my Moto Droid. So if this means better speakers in their products here on out, I’m all for it.

      • Anonymous

        But no smartphone (or tablet or laptop for that matter) speakers are actually good. If you actually care about sound quality, plug in a good pair of headphones or hook it up to some good speakers via wireless/bluetooth.

      • Anonymous

        Wow your speakers on your TB must be jacked up…because I’ve compared TB to Droid and D2 and the TB is waay better. But I agree, I’m all for even better speakers too!

        • http://twitter.com/binglut9 Brian

          are you kidding?? The TB has horrible speaker that is a fact…Its not like were making this up…When I first got the thunderbolt I thought they were joking with how loud the speaker was…

  • Joshua Granville

    Wow exciting…. now I can buy 300 dollar gigantic headphones and plug them into a phone… sweet

  • http://toobig.net TooBIG

    I have beats on my HP laptop, It sux to be honest.  I take that back, I just don’t like the beats software, which in turn makes it suck because I don’t ever use it or take advantage of it.

  • Anonymous

    Hopefully they don’t jack up the phone prices now.

    • http://twitter.com/binglut9 Brian

      Yea I wonder what exactly this partnership entails…Because the touchpad doesnt have the beats speakers, rather it has the hardware that improves the quality coming from the tablet to the speakers 

  • Be_Rad

    Boring….

    • Peter Bartholomul

      Why even comment if you think its boring? lol. The title said more then enough to explain what the entire article is about. So you should’ve known before clicking it tha it would be boring. So by clicking it anyway you had to have at least a little interest in the HTC and Beats partnership. Which means it couldn’t be that boring.

      • FortitudineVincimus

        And yet you felt the need to come along and actually explain the obvious? bwww ha ha

        “at least a little interest in the HTC ” – no, it just means I wanted to bag on HTC for such a lame hype announcement. No actual “interest” in this story.

  • Anonymous

    This is fantastic news. Cell phone speakers have always left something to be desired. Hopefully they aren’t focusing just on the headset.

    • http://twitter.com/binglut9 Brian

      Yea but how much can you really improve a speaker on a device as big as your hand?? I hope it does but I am just really doubtful at this point..Every speaker on a phone I owned sucked….Hopefully they can find some new tech

      • Anonymous

        Did you ever own a D1? That thing was LOUD. I don’t know why Motorola didn’t continue with that because none of their phones since compared.

        • http://twitter.com/binglut9 Brian

          Yeah I owned a D1, Droid X, Thunderbolt, and my gf has the incredible…..They all sucked to me maybe I am just def lol 

          • Anonymous

            Hmm… Well maybe I am just comparing what the D1 was like compared to every other phone I’ve had. I can say without a doubt that in my opinion the HTC Thunderbolt has the WORST speaker for volume. So I hope they can cram some Beats into it… :)

          • http://twitter.com/binglut9 Brian

            Def agree on that you know I havent had my D1 for probably 6 months mb I just dont remeber…Short term Memory loss if you know what I mean ;)

          • Anonymous

            So I’m guessing that you live in California & have a midicinal license for something green that make’s music, video game’s & cereal awsome?

          • Baked14

            WEED FTW!!!

          • http://twitter.com/binglut9 Brian

            Def agree on that you know I havent had my D1 for probably 6 months mb I just dont remeber…Short term Memory loss if you know what I mean ;)

        • El El Kool J

          I loved that about my D1….Maybe it was so loud cuz it was the only motorola phone without blur in the freaking way…lol… it blur’s out the sound quality… :P

  • Peter Bartholomul

    Hopefully this will improve the speakers in the HTC phones. Because my Thunderbolt speakers r so low that sometimes i cant even hear the music.

    • http://toobig.net TooBIG

      agreed

    • Mike Mike

      DSP Manager works wonders

      • EC8CH

        exactly

  • http://profiles.yahoo.com/u/RXFWXDUWRRHCGFV6NP2SDZ7YLU Ray

    yawh ok